Sole DXB Returns With Exclusive Festival-Only Fashion Drops, An OG Sneaker Collab And Announces Big-Name Streetwear Collections For 2022
Sole DXB is back for 2022 with some of its most exciting product collaborations to date, backing its status as a thought leader in culture and its reputation of being home to some of the most exclusive and sought after collabs in the region.
Teaming up with some of the world’s most legendary designers, leading fashion houses and sports brands, Sole’s hotly anticipated collaborations and limited edition brand launches will celebrate Arab excellence, pay homage to the festival’s roots, and give guests the exclusive streetwear shopping experience they’ve missed for two years.
Weaving together the theme of the festival with one of the brand’s core DNA touchpoints, streetwear, Sole DXB’s exclusive collaborations will feature the event host, Hassan Hajjaj’s, first-ever apparel collection, as well as exclusive and limited Sole DXB merch featuring headliner, Jorja Smith. A select number of lucky festival-goers will also have the chance to get their hands on the Sole x SONRA limited edition sneaker collection which has seen the Sole team work with an OG from the sneaker world to build a limited-piece collection. There’s also a nod to the Middle East’s football fever with the Sole x Kappa limited edition football kit.
Sole x SONRA
Sole DXB has teamed up with one of the sneaker world’s OGs, Hikmet Sugoer, the man behind the Berlin-born, sustainable sneaker brand, SONRA, to produce a highly limited collection of 100 leather sneakers, to mark the 10-year anniversary of Sole. The drop speaks volumes about Sole’s heritage and brings to life this year’s festival theme, the Sole x SONRA drop has been inspired by the distinctive colour palette of Marrakesh – think pastels, sunsets and the country’s white-washed walls. The limited edition sneakers are sustainably made with materials that are exclusively sourced from Europe and everything from the soles to the laces can be replaced in detail, making SONRA sneakers long-lasting companions. Strictly limited to 100 pairs.
Hikmet Sugoer said:“I am feeling honoured to be part of the 10-year anniversary of Sole DXB. Five years ago I released a colourway of my newly founded (2016) brand SONRA at Sole DXB and it was a huge success. And now five years later we are having a project together.”
Lookbook Images: Click Here – Photography by Farel Bisotto
Hassan Hajjaj’s Andy Wahloo
Moroccan artist and Sole DXB’s 2022 festival host, Hassan Hajjaj will officially launch his Andy Wahloo brand at this year’s event. Hajjaj has embodied the festival’s theme of bringing the story home, literally, with his first-ever apparel collection of t-shirts, hoodies, sweatshirts, pants, leather jackets, varsity jackets, keyrings and accessories, which have been inspired by the eccentric creative’s riad in Morocco. Festival goers will get to experience Hassan’s inspiration first-hand as his collection will be housed in a remake of his very own Moroccan riad.
Kappa x Sole DXB
Riding on the wave of the Middle East’s world cup football frenzy, Sole has teamed up with Italian sportswear brand, Kappa, to create a limited edition football kit collection that will feature jerseys, shorts, tracksuits and socks. The line will exclusively be sold at Sole DXB and is also a nod to the festival’s first-ever community football cup which will take place on-site throughout the weekend.
Sole DXB Merch x Jorja Smith
Inspired by iconic 90s-style vintage R&B and hip-hop t-shirts, this year’s Sole DXB merch will be emblazoned with headliner Jorja Smith and will be available on-site only. With a limited run of just 200 t-shirts, this collection is true Sole memorabilia and a must-have for any Sole DXB fan to mark the festival’s 10th edition. Guests will be able to watch their merch being produced in real-time as live screen printing will be hosted at the venue.
Crocs
Crocs will be present at Sole DXB with a large booth presenting Salehe’s latest style and with cool personalization activations for its fans. The space will be divided in two sections; one dedicated to the launch of an exclusive colourway of the Salehe Collection, and the other one intended to be a playful area where guests will be able to personalise the iconic Classic Clogs designed by a local artist using the Crocs printer.
Fred Perry x RexChouk
Fred Perry presents a collaboration between the British brand and Saudi multimedia artist RexChouk through a pop-up experience at Sole DXB. The installation invites you to explore a parallel universe and imagine the future, teasing the concept of multi-planetary diaspora. The partnership will also include a limited-edition Fred Perry Shirt collaboration with RexChouk, celebrating the iconic Fred Perry Shirt. Each shirt design represents an element from their Sole DXB pop-up experience, titled “A New Life”. The capsule will launch exclusively at Sole DXB 2022.
The Giving Movement
The Giving Movement presents its Sole DXB pop-up as an interactive space bringing together street, community, and sustainability. The pop-up will kick off with a capsule collection exclusive to Sole DXB and will feature an exciting DJ line-up and a bar. This will be the charitable, Dubai-based brand’s very first appearance at Sole DXB — bringing one of the Middle East’s best selling sustainable streetwear labels to the centre of the community. The space will be built with an eco-friendly approach: each element used will be repurposed and used to extend its lifecycle and avoid ending up in landfills.
New Balance
New Balance will drop some of its latest collabs and Made In The US collections, including the much anticipated Made 990v6, Joe Freshgoods 993, Salehe 990v2, Stone Island 574 and Bodega 9060.
1886
1886 is the Saudi brand that brought streetwear in the Kingdom of Saudi Arabia for the first time. At Sole DXB, 1886 brings to its fans the Unity collection, a capsule drop made exclusively for Qatar World Cup that is exceptionally available at Sole DXB. The term “unity” refers to the spirit of the world cup where different nations play together with fair play and mutual respect. Similarly, 1886 wants to emphasise its mission to unite the young generations in a community where differences are elevated to build a free and peaceful world.
Virgin Megastore Bookstore
Virgin Megastore Bookstore will be popping up at Sole DXB and it’s set to turn heads, bringing you not only their wide range of books but also an experience of hero brand MONTANA Colors with their spray cans & markers which is graffiti art focused.
Coffee table books will be their forte at Sole DXB; listing for the first time ever in the UAE Ice Cold A Hip-Hop Jewelry History by no other than Vikki Tobak and She Kicks by Nav Gill all exclusively available at the venue. Let’s not forget a few other renowned titles like Virgil Abloh’s Figures of Speech&Banksy Completed.
The Virgin Megastore Bookstore will be inviting the authors to their premises throughout the weekend with timings to be announced on their social media accounts so make sure to stay tuned. They can’t wait for you to take some time and embed yourself within the book culture of hip-hop, art, contemporary fashion & design while getting the chance to explore the variations of sprays & markers from MONTANA Colors through an interactive activity all at The Virgin Megastore Bookstore. You won’t even need to hassle yourself; same day delivery for any purchase and they might throw in an exclusive promotion to avail throughout the weekend.
Wild Arab West
Wild Arab West (WAW) launched in April 2020 by two Emiratis women, Hessa Ali Alechla & Iman Al Midfa, as a platform aimed at highlighting the fusion between Eastern & Western cultures through art, lifestyle & entertainment. WAW will be showcasing their creative fusion this year and they will be featuring an exclusive merch drop just for Sole DXB!
XL EXTRALIGHT®
Presenting for the first time at SOLE DXB, the FRAMEWORK project is a brand new creative concept by RAL7000STUDIO in partnership with XL EXTRALIGHT® featuring the innovative sustainable blend ORGANIX 3.0, the first expanded polyolefin based on organic waste.
Sole DXB will be providing a platform for many additional independent brands from the Arab world, including Freedom of Space, Shabab, Precious Trust, BLSSD, OTB, No. 10, 5ivepillars, and Claudettethebrand.
The premiere cultural & lifestyle festival returns on December 9, 10 and 11 at d3, a global hub for art design and creativity and a member of TECOM Group PJSC. Tickets are now on sale at www.soledxb.com.
