One&Only Brand Evolution Continues With One&Only Urban Resorts

 Kerzner International Holdings Limited (“Kerzner”), the owner of the iconic Atlantis Resort & Residences and ultra-luxury One&Only Resorts brands worldwide, achieves a new milestone in its continued evolution of the One&Only portfolio, as it introduces One&Only Urban Resorts. To provide the experiences One&Only guests have craved, One&Only Urban Resorts will be introduced in Dubai’s latest architectural icon, One Za’abeel, a completely original destination with revolutionary design; the perfect site for the introduction and launch of One&Only Urban Resorts, One&Only One Za’abeel.

“There is a duality to One Za’abeel, reflected in its two towers, that evokes pairings. Timeless elegance with function, efficiency with leisure, tradition with modernity, inclusion and privacy,” says His Excellency Mohammed I. Al Shaibani, Chairman of Kerzner International, Executive Director and CEO of Investment Corporation of Dubai. “The paired concepts come together where The Linx traverses the towers offering all those who get in touch with One Za’abeel one complete, bespoke, and very individual experience every time. That is why, it is very fitting,” he added, “that the first urban resort for One&Only opens in this development of the future.”

The iconic One Za’abeel is due to open in 2020, and is being developed by Ithra Dubai, a fully owned subsidiary of Investment Corporation of Dubai. A symbol of ambition, innovation and the pioneering spirit of Dubai, One Za’abeel stands tall and proud in the Za’abeel district in the heart of the city, strategically positioned at the crossroads of the old and new business districts of Dubai. The two-tower, high-rise mixed-use development incorporates One&Only One Za’abeel, luxury residences, serviced apartments, and office spaces, in addition to The Gallery, an opulent retail podium, and a panoramic sky concourse, The Linx, which connects the two towers of One Za’abeel.“One Za’abeel will continue to develop Dubai in the global arena.  Much more than a building, we are shaping communities to thrive and prosper. We are ultimately transforming the legacies of our past into landmarks of the future,” said Issam Galadari, CEO and Director of Ithra Dubai. “As the global benchmark of ultra-luxury, it makes sense for One&Only to operate the resort experience at One Za’abeel.

“Our ambition is to become part of the soul of any city we enter,” says Michael P. Wale, Chief Executive Officer, Kerzner International. “We are thrilled to be introducing One&Only to the urban space, providing something completely different for our discerning guests, delivered with our renowned personalized experience. Iconic buildings such as One Za’abeel are the perfect locations for One&Only Urban Resorts. We are proud One&Only One Za’abeel is part of the foundation of the next generation of the destination.”True to its brand promise, the architectural design of each urban resort will celebrate the city —from storied landmarks to the introduction of cutting-edge new architecture; a natural hub for the influential and curious to gravitate for both business and pleasure. Offering unprecedented access to the city, One&Only will offer a perfect base for bespoke, exclusive exploration and sophisticated experiences. Home to a pulsating life and energy, entertainment is at the heart of every One&Only Urban Resort.  One may never want to leave.

One&Only Urban Resorts will retain the glamour and style of its acclaimed Beach Resorts offering stunning, intuitive design, incredible culinary experiences, a strong health and fitness ethos and the renowned service that the brand is known for. However, it will go beyond, offering something that has never been seen before within cities; an elevated experience for business, family and leisure travellers, as well as local residents, including the unexpected. Known for its continued innovation, One&Only will challenge the conventional city hotel. In a buzzing and busy city, a place to escape the bright lights is always needed, a place to unwind; all urban resorts will offer beautifully designed green spaces to provide a serene sanctuary year-round. Every One&Only Gym will have a spectacular view of the city, and One Cycle and One Yoga will ensure guests get the rejuvenation and workout they desire.  One&Only Urban Resorts will be home to sophisticated One&Only spas that are open around the clock to serve guests as and when they need, be it an early morning blow dry or a relaxing evening massage after a long day of meetings.