Insignia Launches Influencer Engagement & Celebrity Endorsement Division In Collaboration With Maupy Worldwide

Renowned Dubai-based integrated brand management agency, Insignia Worldwide, has announced the launch of its new division offering specialist celebrity endorsement services for brands and initiatives.

This new service is underpinned by the strong network between Maria Bravo, the founder of Maupy Worldwide and Gaurav Sinha, the founder of Insignia Worldwide. Both individuals are well known for their deep footprint in the world of brand strategy, marketing and events and their alliance is a tribute to their continued collaboration as they introduce new and familiar partnerships between brands and influencers.

“From Bollywood, Hollywood to Silicon Valley or football, tennis and golf, we are in a unique position to introduce key thought-leaders, rising stars and sportsmen to brands that seek strategic alliances” states Maria Bravo, a renowned celebrity in her own rights, for her global philanthropic initiatives and events.

“The world of celebrity endorsements is a complex web of negotiations and alignment of values and ideology and we simplify this by using our deep-rooted network and personal connections to truly humanise the partnership” says Gaurav Sinha, the founder and CEO of Insignia Worldwide. “We took Luis Fonsi, Nicole Scherzinger to Vietnam and also Cristiano Ronaldo, for whom it was his first foray in that market but we also made sure that both the client and the celebrity were strategically aligned to the partnership. It’s not about money, it’s all about values” adds Sinha.