Hotels To Spend AED2.45 Million By 2022 To Broaden Bandwidth And Retain Techy Traveller Loyalty

The average 300-room hotel in Dubai will be faced with a bill for AED2.45 million over the coming five years, as bandwidth capability is multiplied to meet rising guest demand, according to the latest data published ahead of Arabian Travel Market 2018, which takes place at Dubai World Trade Centre from April 22-25.

The figure, calculated by Colliers International, is based on the average guest now connecting up to three separate devices to a hotel’s WiFi during their stay, increasing the overall strain on existing bandwidth within each property.

Adding to this pressure, the data further reveals that hotels failing to maintain current standards will jeopardise guest loyalty, as 68% of guests reveal they would not return to a hotel with poor internet access, research found.

Simon Press, Senior Exhibition Director, ATM, said: “To maintain current connection speed and quality each hotel must make multi-million dirham investments in new technology, systems and capabilities. Bandwidth investment is a key trend predicted to transform the regional hospitality industry over the next five years.”

Discussing the defining evolutions of the hospitality technology, the Travel Tech Show will return to ATM 2018 with more than 30 dedicated international exhibitors and an influential agenda of discussion and debate in the Travel Tech Theatre, sponsored by Sabre Corporation, a leading provider of technology to the global travel industry.

Travel technology is the fastest growing region at ATM with a 12% increase in exhibitors in 2017, compared to the previous year. On the show floor, attendees will be able to meet with exhibitors such as TravelClick, Travelport, GT Beds, The Booking Expert, INPLASS, XML Holiday, and DidaTravel Technology Ltd.

Exhibiting for the first time at ATM will be Travelflex, a cryptocurrency that aims to solve the scalability issues which other coins are facing at the moment.