Cartoon Network Launches New EMEA-Wide Campaign Empowering Kids To Take Positive Action To Tackle Climate Change

Cartoon Network has announceda brand-new multi-territory and multi-language climate change awareness initiativelaunching across EMEA today. The campaign Cartoon Network Climate Championssets out toinspirekids to take onsmall challenges that can make a world of difference to the health of our planet, and has been developed in collaboration with global environmental organisation WWF.

Launchingin 18languages, the multiplatform campaignseeks to educate Cartoon Network’s target audience of kidsaged 6-12 about climate change. It aims toempowerthemtojoin a community of young people who are taking steps in their own lives to tackleone of the biggest challenges of our times. Cartoon Network’s brand-new Climate Championsmicrositeacts as the campaign hub withchallenges, quizzes, games andvideoschampioning sustainability, and is also promoted on the Cartoon Network channel.

The specially designed daily challenges, tested by kids for kids, are crafted to inspire and motivate young people to make changes at home, atschool and in their local communities,positively impactingthe environment. A real-time map demonstrates how theClimate Champions are making a difference and willprovide ongoing insights and data points into the myriad ways in which kids are engaging in the topic from country to country.

Vanessa Brookman, Head of Kids, WarnerMedia EMEA.“Climate change is an incrediblyimportant matter to the younger generation and something they see as a fundamental issue to their lives, but it can be hard to know what steps to taketo make a difference.We’re thrilled to now be able to provideour audience with the tools to get involved through Climate Champions, Cartoon Network’s most ambitious kidsactivation campaign ever in EMEA.We want to empower them totake action andsend them the message that anyone can become a Climate Champion. Every single action, however small, has a positive impact.”

The initiative is supported by WWF, one of the world’s leading independent conservation organisations.Cartoon Network has teamed up with WWF to provide simpleand accessible explainer videos about the issues behind the climate-related headlines, inways that kids can understand.

Kate Norgrove, Executive Director of Advocacy & Campaigns, WWF UK: “Children have a huge thirst for knowledge and are some of the most passionate advocates for our planet. At WWF, we’re continuously inspired by our young supporters and their enthusiasm to learn about the natural world and how to protect it. As future guardians of our planet, it’s important that young people not only care about nature but also understand the major environmental issues and solutions, which is why we’re delighted to be teaming up with Cartoon Network on its new climate awareness campaign. We hope it inspires many children and their families to become Climate Champions and take positive action for our one shared home.”

As part of the campaign, Cartoon Network has also collaborated with the Digital Video team at CNN to produce a series of first-person video articles featuring young change-makers across the EMEA region to inspire theClimate Champions and motivate others to get involved. The short vignettes spotlightsome of the initiatives that young Cartoon Network fans are already involved in at a grassroots level and show how they are making a difference.

Cartoon Network Climate Champions launchesacross EMEA today and will continue to be a focus for Cartoon Network throughout the year.