Canon’s ‘Follow Your Happiness’ Campaign Completes Community Activities Involving 300 Participations Within One Year

 One year after launching its ‘Follow Your Happiness’ employee community engagement programme, Canon Middle East (CME) and Canon Central and North Africa have announced the phenomenal success the award-winning programme has achieved. With a total of 21 community activities involving over 300 participations in 2017, ‘Follow Your Happiness’ engaged Canon’s own employees by giving them the opportunity to become active members within their own work environment as well as the larger community.

The ‘Follow You Happiness’ campaign is driven by three pillars: Future, Youth and Happiness. Within each pillar there are a series of projects and initiatives for Canon’s employees to participate in to drive the campaign. Each time an employee participated in any initiative within the three pillars, Canon donated a considerable amount for every employee participation. The aggregated final amounts of these engagements will now be donated to two non-governmental organisations in the Middle East and Central and North Africa regions.

Some of the community initiatives that were part of the ‘Follow Your Happiness’ programmes revolved around education, social welfare, culture, community involvement, environmental projects, and several other volunteering opportunities. These initiatives culminated in Canon receiving the Creative Innovator Awards for 2017 in the ‘Best Innovation – Public good’ category. Held annually, the awards promote the spirit of innovation and recognise the people and companies that are driving it in the UAE across various verticals. The award is an affirmation of Canon’s solid commitment to it corporate philosophy of ‘Kyosei,’ which means living and working together for the common good, especially in the communities in which it operates.