ENV Media Acquires The Indian Lotto Site OnlineLotteries.in
On 10 October 2020, ENV Media acquired the Indian lottery site OnlineLotteries.in; the acquisition is the second in ENV Media's history
On 10 October 2020, EsseN Videri Media LTD acquired the affiliate website https://onlinelotteries.in/ ("OL"). OL operates in the Indian market and is a highly visited lotto portal for rankings and reviews of online lottery sites, lottery tickets and payment guides.
OnlineLotteries.in sales in the first two quarters of 2020 amounted to approximately EUR 14,000 with a profit margin surpassing 65%. The majority of the revenue comes from organic traffic under RS (rev share) agreements and the site is expected to generate a minimum of at least 1,000 new depositing clients this year.
Mattias Bergehed, CEO at ENV Media, comments:
"The lottery vertical in India is huge and we believe that the structural growth together with the digitalisation that is going on will accelerate the transformation from physical lotteries to online. With the acquisition of OnlineLotteries, we strengthen our position in India and add another vertical to create growth from.
"The acquisition also creates synergies in the organisation as we get more data points to analyse, which will result in improved acquisition and refined on page optimization."
