{"id":76330,"date":"2025-04-28T11:56:01","date_gmt":"2025-04-28T07:56:01","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=76330"},"modified":"2025-04-28T11:56:02","modified_gmt":"2025-04-28T07:56:02","slug":"story-hospitality-showcases-growth-vision-and-new-openings-at-atm-2025","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/story-hospitality-showcases-growth-vision-and-new-openings-at-atm-2025\/","title":{"rendered":"STORY Hospitality Showcases Growth, Vision And New Openings At ATM 2025"},"content":{"rendered":"\n

STORY Hospitality, the UAE<\/a>-based hospitality group known for its curated lifestyle properties, returns to Arabian Travel Market (ATM) 2025 for its sixth consecutive year, bringing a message of bold growth, authentic experiences, and people-led hospitality. The group will exhibit at Stand HC3100, located by the main entrance of Hall 3, from April 28 to May 1 at Dubai<\/a> World Trade Centre.<\/p>\n\n\n\n

With headquarters in Abu Dhabi, STORY sees ATM as a vital platform to connect with global partners and reinforce its focus on GCC countries as key target markets. The event also plays a strategic role in the group\u2019s broader expansion across North Africa, the Indian Ocean And Europe.<\/p>\n\n\n\n

This year, STORY Hospitality is unveiling several major updates, including the opening of an impressive 655 room hotel in central Makkah; a new five-star flagship property in Rabat, Morocco; the signing of 300 branded residences in Cairo; extensive refurbishments at The H Dubai, and extensive refurbishment of the renowned Fisherman\u2019s Cove Resort in the Seychelles.<\/p>\n\n\n\n

As the group continues its expansion journey, more announcements are planned in the coming months. This reflects STORY\u2019s evolving pipeline and its commitment to managing a growing number of properties across high-potential markets.<\/p>\n\n\n\n

\u201cOur vision for 2025 and beyond is rooted in immersive guest experiences that blend culture, sustainability, and innovation,\u201d said Rafael Garc\u00eda Aguado, VP of Marketing & Communications. \u201cATM is where inspiration meets strategy – a powerful opportunity to showcase the distinct STORY behind every one of our properties.\u201d<\/p>\n\n\n\n

Stand visitors can meet directly with senior leadership, including the CEO, VP of Development, VP of Marketing, Corporate Director of Sales & Revenue Management, and the General Managers and sales teams from Rabat, Dubai and Seychelles. Trade professionals can expect direct responses and personalised engagement from STORY\u2019s global team.<\/p>\n\n\n\n

At the heart of STORY Hospitality\u2019s approach is a hands-on, people-first philosophy. The team is made up of deeply experienced hospitality professionals who believe the success of every hotel contributes to the success of the group.<\/p>\n\n\n\n

With all properties Green Key certified, STORY Hospitality is also using ATM to reaffirm its commitment to environmental responsibility, with ongoing sustainability efforts planned throughout 2025 and beyond.<\/p>\n\n\n\n

\u201cWe\u2019re not just offering rooms, we\u2019re curating moments, shaping journeys, and creating emotional connections,\u201d said Story Hospitality CEO, Victor Abou-Ghanem, adding: \u201cWhether it\u2019s the timeless elegance of STORY Rabat, the barefoot luxury of STORY Seychelles, or the urban energy of The H Dubai, we are a brand driven by purpose, passion, and people.\u201d<\/p>\n\n\n\n

Visit STORY Hospitality at ATM 2025: Stand HC3100 | Hall 3<\/strong><\/p>\n\n\n\n

And Indian Ocean and Europe<\/p>\n\n\n\n

Maybe this paragraph should go right after the paragraph of unveiling several major updates?? What do you think?<\/p>\n\n\n\n

\"\"
Photo by Wayne Chasan \u00b7 All Rights Reserved \u00b7 \u00a9 www.chasan.com<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

STORY Hospitality, the UAE-based hospitality group known for its curated lifestyle properties, returns to Arabian Travel Market (ATM) 2025 for its sixth consecutive year, bringing a message of bold growth, authentic experiences, and people-led hospitality. The group will exhibit at Stand HC3100, located by the main entrance of Hall 3, from April 28 to May […]<\/p>\n","protected":false},"author":1,"featured_media":76331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-76330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/76330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=76330"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/76330\/revisions"}],"predecessor-version":[{"id":76332,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/76330\/revisions\/76332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/76331"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=76330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=76330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=76330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}