{"id":7495,"date":"2018-05-14T14:39:03","date_gmt":"2018-05-14T10:39:03","guid":{"rendered":"http:\/\/middleeastevents.com\/blog\/?p=7495"},"modified":"2018-05-14T14:39:03","modified_gmt":"2018-05-14T10:39:03","slug":"the-volvo-s90-ambience-concept-a-car-that-connects-with-your-senses","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/the-volvo-s90-ambience-concept-a-car-that-connects-with-your-senses\/","title":{"rendered":"The Volvo S90 Ambience Concept – A Car That Connects With Your Senses"},"content":{"rendered":"

Volvo Cars, the premium car maker, today reveals the S90 Ambience Concept, an industry-first sensory experience that synchronizes visuals, sound and scent to redefine in-car luxury.<\/p>\n

The S90 Ambience Concept, making its public debut at the Beijing Auto Show in China, is based on Volvo\u2019s top-of-the-line S90 Excellence three-seater executive sedan and focuses on chauffeured passengers in the rear seat.<\/p>\n

The passengers can personalize the car\u2019s atmosphere by using the intuitive smartphone app to choose one of seven visual themes synchronized with audio and scent.<\/p>\n

\u201cThe Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses,\u201d said Robin Page, head of design at Volvo Cars. \u201cThe design explores how people feel inside the car and enables them to influence their own mood and well-being.\u201d<\/p>\n

The visual element transforms the car ceiling according to the selected theme \u2013 including Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain \u2013 each providing a different mood scaling from relaxing to invigorating. There is also a Nocturnal theme for resting and Freedom gives a boost of fresh and uplifting energy.<\/p>\n

The synchronized audio plays through the car\u2019s Bowers and Wilkins premium sound system, which includes small tweeters in the headrest for an immersive sound experience. Each theme is matched with one of four scents, created by Byredo, which deploys simultaneously from a portal in the center console.<\/p>\n

\u201cWe\u2019re known for our human-centric approach to design and as an industry leader in advanced safety technology,\u201d Robin Page said. \u201cAmbience reinforces this and shows our broader focus on human care, which starts with safety and also extends to general well-being.\u201d<\/p>\n

While the S90 Ambience is launching as a concept, Volvo Cars has the ambition to make it available in S90 Excellence production cars, to enhance its Excellence offer, especially in China.<\/p>\n

In 2017, Volvo sold more than 100,000 cars in China for the first time, which made a significant contribution to the company\u2019s fourth consecutive year of record sales and growth. China is Volvo Cars\u2019 largest single market and the company\u2019s biggest marketplace for the S90 sedan.<\/p>\n

\u201cThe Ambience Concept was created primarily for the China market and provides a contrast to China\u2019s sometimes hectic city environments,\u201d said Martin Andersson, senior commercial product manager at Volvo Cars\u2019 Special Vehicles department, which is responsible for the Excellence range. \u201cThe S90 Ambience Concept will reinforce our premium brand values in this important region.\u201d<\/p>\n

Follow the social media coverage on #AmbienceConcept.<\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Volvo Cars, the premium car maker, today reveals the S90 Ambience Concept, an industry-first sensory experience that synchronizes visuals, sound and scent to redefine in-car luxury. The S90 Ambience Concept, making its public debut at the Beijing Auto Show in China, is based on Volvo\u2019s top-of-the-line S90 Excellence three-seater executive sedan and focuses on chauffeured […]<\/p>\n","protected":false},"author":1,"featured_media":7496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/7495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=7495"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/7495\/revisions"}],"predecessor-version":[{"id":7497,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/7495\/revisions\/7497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/7496"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=7495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=7495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=7495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}