{"id":73291,"date":"2022-09-21T11:44:56","date_gmt":"2022-09-21T07:44:56","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=73291"},"modified":"2022-09-21T11:44:56","modified_gmt":"2022-09-21T07:44:56","slug":"house-of-the-dragon-breaks-osn-records-in-mena","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/house-of-the-dragon-breaks-osn-records-in-mena\/","title":{"rendered":"House Of The Dragon Breaks OSN Records In MENA"},"content":{"rendered":"

The first episode of House of the Dragon pulled in record viewership for OSN+ and OSN Showcase, catalyzing the largest release to date.<\/p>\n

The series continues to break records for OSN+, seeing unsurpassed growth in users and trialists since the premiere<\/strong>. The first episode of the series exceeded all expectations and is the best performing series launch in OSN\u2019s history, beating out the finale of the franchise\u2019s predecessor, Game of Thrones, by more than 25%<\/strong>.<\/p>\n

With each new episode, the series contributes to an unprecedented engagement with 13 times the average reach<\/strong>. OSN+ app downloads have increased by three times<\/strong>, quickly rising in the ranks of app stores in the region, highlighting an impressive debut on all fronts.<\/p>\n

The House of the Dragon companion content, including \u201cHouse of the Dragon: The House That Dragons Built\u201d additionally demonstrates a strong fanbase for Martin\u2019s epic fantasy, with the behind the scenes exclusive episodes witnessing unprecedented demand, and maintaining a place in OSN+\u2019s top 5<\/strong> since August 24th.<\/p>\n

Also proving to be a success on the linear front, House of the Dragon was ranked the highest viewed single episode on OSN Showcase, with audience reach growing by 50%<\/strong> on the channel. The drama series also recorded the longest total duration watched for a single title as well as the highest subscriber rating of any series premiere to date for both OSN Showcase and OSN+.<\/p>\n

Fans took to social media in a robust way, with OSN+ capturing nearly 13 million views<\/strong> for its promotions and continuing activations across Instagram, TikTok, Twitter and Facebook, targeting various markets and boasting unprecedented engagement for any single series launch.<\/p>\n

\u201cHouse of the Dragon is by far the biggest launch in the history of OSN, and has quickly found a loyal and dedicated fanbase that has fallen in love with this immersive fantasy drama,\u201d said Joe Kawkabani, OSN Group CEO<\/strong>. \u201cWe aim to continue breaking records and bring premium content to the screens of all our audiences across the region.\u201d<\/p>\n

Based on George R.R. Martin\u2019s Fire & Blood, the 10-episode series, is set 200 years before the events of \u2018Game of Thrones\u2019 and tells the story of the House Targaryen. The series stars Paddy Considine, Matt Smith, Olivia Cooke, Emma D\u2019Arcy, Steve Toussaint, Eve Best, Sonoya Mizuno, Fabien Frankel and Rhys Ifans.<\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The first episode of House of the Dragon pulled in record viewership for OSN+ and OSN Showcase, catalyzing the largest release to date. The series continues to break records for OSN+, seeing unsurpassed growth in users and trialists since the premiere. The first episode of the series exceeded all expectations and is the best performing […]<\/p>\n","protected":false},"author":1,"featured_media":73292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-73291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/73291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=73291"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/73291\/revisions"}],"predecessor-version":[{"id":73294,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/73291\/revisions\/73294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/73292"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=73291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=73291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=73291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}