{"id":6051,"date":"2018-04-16T07:40:50","date_gmt":"2018-04-16T07:40:50","guid":{"rendered":"http:\/\/middleeastevents.com\/blog\/?p=6051"},"modified":"2018-04-16T07:40:50","modified_gmt":"2018-04-16T07:40:50","slug":"three-technology-trends-that-will-define-the-future-of-travel","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/three-technology-trends-that-will-define-the-future-of-travel\/","title":{"rendered":"Three Technology Trends That Will Define The Future Of Travel"},"content":{"rendered":"

Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, has released the Sabre Labs 2018 Emerging Technology Report<\/a>, its latest technology forecast focused on evolving technologies and trends that will impact travel over the next decade. The 2018 report evaluates automation, authenticity and blockchain as three major areas for consideration.<\/p>\n

\u201cIncreasingly, people are coming to understand that the travel business is really a technology business,\u201d said Philip Likens, director of Sabre Labs. \u201cEven the simplest journey generates huge amounts of data. Collecting, indexing and understanding that data \u2013 and how we apply that understanding to improve every traveler\u2019s experience \u2013 is what will drive real innovation across the entire travel ecosystem. Whether it is A.I. and machine learning to automate and optimize tasks, the counter-intuitive ability to deliver authentic experiences digitally, or using new protocols (such as distributed ledgers) so a traveler can head to the airport and leave their wallet and ID at home \u2013 on purpose \u2013 tech is going to reshape the travel experience.\u201d<\/p>\n

The report offers an extensive analysis of the three major areas Sabre Labs believes will have the most significant impact on the industry.<\/p>\n

Automation<\/strong><\/p>\n

Automation is not a new idea. However, advancements in A.I. and machine learning offer the potential for step-changes in how we may be served in our digital environment. Awareness and cognitive capacity for machines suggest a huge range of opportunities for those serving the travel space to completely rethink when and what to sell, how to staff and operate their businesses, and how to anticipate and exceed their own customers\u2019 needs.<\/p>\n

Authenticity<\/strong><\/p>\n

In our current age, trust is in low supply \u2013 so authenticity and authentic experiences are more valuable than ever. At the same time, businesses increasingly need to rely on technology and digitization to interact with their customers at scale. But is technology in tension with authenticity? Is digital the enemy of the real? And how can we reconcile augmented and virtual realities with authenticity? We examine and unpack these complex issues.<\/p>\n

Blockchain<\/strong><\/p>\n

Huge volatility in the price of cryptocurrencies has been dominating headlines but serve to overshadow the value in the underlying blockchain technology. Separating crypto hype from the actual potential of distributed ledger technology \u2013 which enable secure, \u201ctrustless\u201d transactions to take place \u2013 can be hard to do. But there is significant promise for blockchain as it relates to travel, not the least of which is this: imagine heading off on a round-the-world trip without having to bring your passport or wallet.<\/p>\n

Concluded Likens, \u201cTomorrow\u2019s travelers have a set of expectations fueled by ubiquitous access to information, smooth transactional experiences, and increasingly personalized offers. There is tremendous opportunity for companies to begin thinking about how their brand can be agile enough to meaningfully interact with tomorrow\u2019s travelers. This report explores how technology can mediate and enhance these interactions \u2013 and ultimately make the journey better for everyone.\u201d<\/p>\n

Sabre Labs is the innovation team within Sabre devoted to exploring how new capabilities will impact travel over the next decade. The full 2018 Emerging Technology Report is freely available for download here<\/a>.<\/p>\n

Sabre will be showcasing the Sabre Lab Report 2018 findings at Arabian Travel Market (ATM) in Dubai next week from 22-25 April. Sabre experts will highlight the role of emerging technologies and the evolution in the travel industry at several speaking sessions at the Technology Theatre programme<\/a>.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, has released the Sabre Labs 2018 Emerging Technology Report, its latest technology forecast focused on evolving technologies and trends that will impact travel over the next decade. The 2018 report evaluates automation, authenticity and blockchain as three major areas for consideration. \u201cIncreasingly, […]<\/p>\n","protected":false},"author":1,"featured_media":6052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/6051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=6051"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/6051\/revisions"}],"predecessor-version":[{"id":6053,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/6051\/revisions\/6053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/6052"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=6051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=6051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=6051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}