More than 150 exhibitors from 37 countries will be eager to tap into the pent-up demand in the Middle East education and commercial offices sectors alike, which comprise 61 percent (US$3.7 billion)and 34 percent (US$2.05 billion) of the stationery and office supplies market respectively.<\/p>\n
Organised by Messe Frankfurt Middle East, Paperworld Middle East 2021 returns with regular long-time exhibitors including the UAE\u2019s Capital Envelopes, The Navigator Company from Portugal, Beaumont Group from France, WZ Eurocopert from Poland, and Japan\u2019s Zebra.<\/p>\n
Luxor from India is another returning exhibitor showcasing its entire portfolio, including permanent and whiteboard markers, highlighters, pens, as well as specialised markers for metal, fabric, and glass.<\/p>\n
Pooja Jain Gupta, Managing Director at Luxor, said its specialty marker range that also includes paint and chalk markers, is a new development, while the manufacturer will also launch in the Middle East its kids\u2019 marker range.<\/p>\n
\u201cThe rising popularity of multi-utility writing instruments is a major trend driving market growth,\u201d said Gupta.\u00a0 \u201cLuxor has used its strength to develop innovative value packs; a range of writing instruments to cover the needs of \u2018Work from Home\u2019 and \u2018School from Home\u2019 activities.<\/p>\n
\u201cChildren\u2019s products covering their creative learning is another high growth area, and as pioneers in writing instruments, we are seeking innovative ways to add value to our range of products and categories.\u201d<\/p>\n
Elsewhere, Brazilian brand Caderno Inteligente is a debut Paperworld Middle East 2021 exhibitor presenting its premium range of notebooks and stationery accessories with a unique twist: \u201cWe\u2019ve created a premium solution that allows our users to customise their notebooks and backpacks according to their needs, while revolutionising and bringing a touch of fashion to the stationary world,\u201d said RogerioBarrozo, International Sales Manager at CadernoInteligente.<\/p>\n
\u201cOur solution is eco-friendly, and 100 percent recyclable. Different from regular notebooks, our range allows CI lovers to always have a new notebook without the need of disposing of it.<\/p>\n
\u201cIt\u2019s a modular product that allows people to change every part of it, making it possible for people to keep it \u2018forever\u2019.\u00a0 CadernoInteligente was created to help students, workers, and people to better organize their lives and tremendously decrease waste.\u201d<\/p>\n
Paperworld Middle East will return with a number of special features, including the two-day Hub Forums conference programme; the Playworld Village replete with children\u2019s toys and games; and Project Sustainability, a specially curated section that shines the spotlight on eco-friendly products and supplies.<\/p>\n
The annual three-day event is also co-located with Gifts & Lifestyle Middle East, a new platform for gifts, accents, and lifestyle products.<\/p>\n
Syed Ali Akbar, Show Director for both exhibitions, said: \u201cThe Middle East and Africa remains a major market for paper, stationery, and office supplies, with manufacturers viewing the region as a key customer base with high demand for printed media products.<\/p>\n
\u201cWhile the market continues to be driven by leading international brands, there\u2019s a growing niche for local and regional players with specialised products catering to regional preferences.<\/p>\n
\u201cAt Paperworld Middle East 2021, we\u2019re welcoming a significant number of key global players and start-ups alike, but all have common objectives; to showcase their latest innovations to thousands of regional trade buyers, strengthen distribution networks, source new clients, and network within the industry.\u201d<\/p>\n
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