{"id":52623,"date":"2021-10-25T14:00:15","date_gmt":"2021-10-25T10:00:15","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=52623"},"modified":"2021-10-25T14:00:15","modified_gmt":"2021-10-25T10:00:15","slug":"following-ethical-tourism-brands-will-become-a-major-trend-says-arabian-travel-market","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/following-ethical-tourism-brands-will-become-a-major-trend-says-arabian-travel-market\/","title":{"rendered":"Following Ethical Tourism Brands Will Become A Major Trend, Says Arabian Travel Market"},"content":{"rendered":"

RX Global, organiser of Arabian Travel Market (ATM)<\/a>,<\/u> has revealed that 2022 could witness a resurgence in brand conscious travellers, following commentary it received from delegates attending its 2021 in-person and virtual seminars about responsible tourism.<\/p>\n

\u201cThe feedback we received, has enabled us to identify a particular profile of traveller, that now actively looks for ethical brands to follow and wants to see tangible evidence of that brand practicing what it claims to be.<\/p>\n

\u201cThis potential vertical shows a combination of characteristics attributed to outdoor adventurers, wellness, eco-tourists, digital nomads on \u2018workcations\u2019, experiential tourists and socially aware travellers,\u201d said Danielle Curtis<\/a>, Exhibition Director ME, Arabian Travel Market.<\/p>\n

\u201cNaturally we will be showcasing this emerging trend during our 2022 hybrid event which takes place live and in-person at the Dubai World Trade Centre on 8-11 May 2022, with a virtual edition on 17 and 18 May 2022.<\/p>\n

\u201cOur conference programme for ATM 2022 is still being created but already we have sessions that will address the challenges facing airlines, hotels and other destinations, in the near future, such as health and safety, technology and equity in health, education, and economic opportunity,\u201d added Curtis.<\/p>\n

During our aviation seminars at ATM 2021, experts felt that it would be short haul leisure breaks, favouring low-cost operators would be the first to recover in the wake of the pandemic. Although that may still seem to be the case, this emerging market segment certainly won\u2019t be confined to one location, will likely choose longer haul destinations and stay over a longer timeframe, interspersed with periods of work.<\/p>\n

\u201cThe bottom line here is very similar though. These tourists will still want to see brands committed to health and safety and tangible evidence of a sustainable strategy such as certification with an independent organisation,\u201d commented Curtis.<\/p>\n

To underscore that demand,according to market data on Statista, 81% of 29,349 adults surveyed earlier this year, across 30 countries confirmed that they would like to stay in a sustainable resort, at least once in the 12 months ahead. Five years ago, only 62% of respondents, made the same claim.<\/p>\n

Indeed, Google found that the search term \u201cgreen hotel,\u201d had increased fourfold over the past 18 months in terms of volume. So, to help eco-tourists, Google will now accredit hotels with a green eco-emblem next to their name during a routine search. It will also add details of the property\u2019s specific sustainability policy and procedures and activities. To qualify, hotels must have their achievements audited by a credible third-party.<\/p>\n

\u201cThis will provide more transparency for potential guests and help to reward hotels with genuine environmental achievements,\u201d said Curtis.<\/p>\n

Now in its 29th<\/sup> year and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubai\u2019s Department of Tourism and Commerce Marketing\u00a0(DTCM), the event, show highlights in 2022 will include, among others, destination summits focused on key source markets Saudi, Russia, China and India.<\/p>\n

Travel Forward, the leading global event for travel technology which puts a spotlight on the latest,next generation technology for travel and hospitality,ATM buyer forums and speed networking events, as well as ARIVAL Dubai@ATM. Through a series of webinars this dedicated forum covers current and future trends for tour operators and attractions with a focus on growing business through marketing, technology, distribution, thought leadership and executive level connections.<\/p>\n

ATM 2022 will also host dedicated conference summits on the Global Stage, covering aviation, hotels, sports tourism, retail tourism and a special hospitality investment seminar.The Global Business Travel Association (GBTA), the world\u2019s premier business travel and meetings trade organisation, will once again be participating at ATM. The GBTA will deliver the latest business travel content, research and education to drive the recovery and support growth in business travel.<\/p>\n

ATM will play an integral role in Arabian Travel Week, a festival of events dedicated to travel professionals from all over world, to collaborate and shape the recovery of the Middle East travel industry, through exhibitions, conferences, breakfast briefings, awards, product launches and networking events.<\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

RX Global, organiser of Arabian Travel Market (ATM), has revealed that 2022 could witness a resurgence in brand conscious travellers, following commentary it received from delegates attending its 2021 in-person and virtual seminars about responsible tourism. \u201cThe feedback we received, has enabled us to identify a particular profile of traveller, that now actively looks for […]<\/p>\n","protected":false},"author":1,"featured_media":52624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/52623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=52623"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/52623\/revisions"}],"predecessor-version":[{"id":52626,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/52623\/revisions\/52626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/52624"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=52623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=52623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=52623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}