{"id":35184,"date":"2021-05-10T10:50:34","date_gmt":"2021-05-10T06:50:34","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=35184"},"modified":"2021-05-10T10:50:34","modified_gmt":"2021-05-10T06:50:34","slug":"swiss-belhotel-international-to-unveil-new-brands-and-new-hotels-during-arabian-travel-market-2021","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/swiss-belhotel-international-to-unveil-new-brands-and-new-hotels-during-arabian-travel-market-2021\/","title":{"rendered":"Swiss-Belhotel International To Unveil New Brands And New Hotels During Arabian Travel Market 2021"},"content":{"rendered":"

Diversifying its market offering, Swiss-Belhotel International<\/a>will launch two compelling new brands worldwide and two stunning new hotels in the Middle East during the Arabian Travel Market 2021. The new brands,with an innovative approach to hospitality, will join the groupsexisting suite of 14 distinctive brands providing greater choice to owners and customers.<\/p>\n

Gavin M. Faull, Chairman and President of Swiss-Belhotel International<\/a>, said, \u201cAlthough the crisis is far from over, ATM Dubai is a great way to prepare for the recovery of the hospitality sector. At Swiss-Belhotel International<\/a>our business strategy is focused on responsible recovery while delivering value.We are thrilled to unveil our latest upscale lifestyle brands Maua <\/strong>and BohemiaCollection <\/strong>designed to offer inspiring and unique experiences to our guests. These fit perfectly into our extensive portfolio of brands and will give us a tremendous opportunity to leverage our 5-star luxury offering across a wider spectrum of segments and marketsfor future growth.\u201d<\/p>\n

As part of Swiss-Belhotel International<\/a>\u2019s commitment to people\u2019s well-being and the environment, Maua<\/strong>focuses on wellness, peace and health in exclusive, isolated and eco-friendly settings; while theBohemia Collection<\/strong> puts forth a bold statement of being the luxury brand created to cater to an ego that is hungry for a lively, chic and a special experience.<\/p>\n

Gavinstressed, \u201cMaua\u2019s brand story is built around togetherness, strength of people and nature.The brand name is created from the Maori Culture of New Zealand.Dating back to the 13th century A.D.and takenfrom TeReo Maori \u2013 the indigenous language of the Maori people, Maua will add a new dimension to the branding of Swiss-Belhotel International<\/a>. Maua also reflects the heritage of Swiss-Belhotel International<\/a> with the ownership of the company being New Zealanders.\u201d<\/p>\n

Speaking about the BohemiaCollection, Gavin said, \u201cBohemia is an emotional brand that is all about \u2018you\u2019. It is \u2018your\u2019 place to be alive. When the guests arrivein these hotels, they should feel like they have stepped into a timeless space, with exotic sensuality, which is vibrant and chic. The brand\u2019s appeal lies in being raw, vivid and dreamy.\u201d<\/p>\n

Gavin further revealed, \u201cWe have two new hotel openings coming up in the GCC in May 2021 (Swiss-Belsuites Admiral Juffair and Grand Swiss-Belhotel Waterfront Seef<\/strong>), that will also bring to life for the very first time our upscale 5-star brand \u2018Grand Swiss-Belhotel\u2019<\/strong> in the Middle East, and ATM Dubai is the perfect platform for us to debut these.\u201d<\/p>\n

Commenting on the new openings, Laurent A. Voivenel, Senior Vice President\u00a0\u2013 Operations & Development, EMEA & India; Senior Vice President \u2013 Group Human Resources & Talent Development, Swiss-Belhotel International<\/a>, stated, \u201cATM Dubai is the first major live event for the travel and tourism industry in 18 months and we are delighted to reconnect and share our latest developments with our industry partners. We are very excited with the opening of theGrand Swiss-Belhotel Waterfront Seef<\/strong>andSwiss-Belsuites Admiral Juffair<\/strong>.These latest additions to our portfolio in the GCC will enable us to diversify our offering in the region by providing more options to our guests to experience our heart-warming hospitality in the sought-after destination of Bahrain. As we navigate through the market challenges, are goal is tocater to evolving guest requirements withinnovative and enhanced experiences in a safe environment.\u201d<\/p>\n

Visitors to ATM Dubai can find <\/strong>Swiss-Belhotel International<\/strong><\/a> on stand: HC0935 in the Sheikh Saeed Arena at the Dubai World Trade Centrefrom 16 to 19 May 2021. The brand will also be present at the ATM Virtual from 24 to 26 May 2021.<\/strong><\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Diversifying its market offering, Swiss-Belhotel Internationalwill launch two compelling new brands worldwide and two stunning new hotels in the Middle East during the Arabian Travel Market 2021. The new brands,with an innovative approach to hospitality, will join the groupsexisting suite of 14 distinctive brands providing greater choice to owners and customers. Gavin M. Faull, Chairman […]<\/p>\n","protected":false},"author":1,"featured_media":35186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/35184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=35184"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/35184\/revisions"}],"predecessor-version":[{"id":35188,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/35184\/revisions\/35188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/35186"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=35184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=35184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=35184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}