At the forefront of returning exhibitors to Intersec 2021 are its key government partners and supporters the Dubai Civil Defence, Dubai Police, the Security Industry Regulatory Agency (SIRA), Dubai Police Academy, and Dubai Municipality.<\/p>\n
\u201cWe also have a great mix of returning brands and quite a few new brands next year,\u201d said Alexandria Robinson, Intersec\u2019s Show Director.<\/p>\n
\u201cNAFFCO from the UAE, one of the world\u2019s leading producers and suppliers of top-tier firefighting equipment, fire protection equipment, security and safety engineering systems, spearheads our Fire & Rescue exhibitors along with Draeger, Honeywell, and Hochiki.<\/p>\n
\u201cMany of the world\u2019s biggest security brands are also back including Hikvision, Dahua, Pelco, IDIS, and Mobotix, Seagate, Bodet and Infiniteplay. While leading Perimeter and Physical Security players Gunnebo, HS Security, and ArmaKontrol will also be present.<\/p>\n
\u201cThe key Safety & Health brands on board include Carrington Textiles, 3M, Jutec, Giasco, and Cofra. And with Homeland Security & Policing there\u2019s names such as Adani, Comelit Group, and Gatekeeper.\u201d<\/p>\n
IDIS, a Korean manufacturer of end-to-end solutions in video surveillance technology is a regular Intersec exhibitor, and will target projects in resilient Middle East market sectors \u2013 including banking, grocery retail, and education \u2013 early next year.<\/p>\n
\u201cThe IDIS team is already looking ahead to Intersec 2021 with great anticipation and excitement,\u201d said Jamil Al Asfar, Senior Regional Sales Manager for IDIS Middle East and Africa.<\/p>\n
\u201cWe have some innovative and industry-leading accurate new deep learning functions and appliances due to launch at the end of this year and early 2021.<\/p>\n
\u201cThis means Intersec will provide us with the perfect platform to unveil these for the first time and provide visitors with first-hand demonstrations.<\/p>\n
\u201cThe show never fails to create a buzz by bringing the entire Middle East security buying chain under one roof and draws local and worldwide media attention, making it the perfect platform to launch new products and technology,\u201d added Mr. Al Asfar.<\/p>\n
New hybrid model with best of both worlds<\/strong><\/p>\n Intersec will have a fresh look to it next year, with a number of new developments.\u00a0 First, the event will adopt a hybrid format in 2021, meaning visitors and exhibitors can participate physically or virtually.<\/p>\n \u201cEvents have had to make a fundamental shift from what we have known and traditionally delivered each year,\u201d addedMs. Robinson.\u00a0 \u201cWe have learnt a huge amount over the past few months and it\u2019s very exciting to see that put into action with the first Intersec hybrid in January 2021.<\/p>\n \u201cBy introducing virtual elements to the event \u2013 live streaming conferences with full two way interaction \u2013 we know that we can serve a valuable and enjoyable experience to an even larger audience.\u00a0 And most importantly those visitors whom cannot physically get to the venue.<\/p>\n \u201cAn important part of the hybrid offering is an AI-powered matchmaking app using behaviours as well as interests to match suppliers and buyers together, whom can then go on to a one to one communications platform for further discussion.\u201d<\/p>\n Health and Safety, PPE top of mind<\/strong><\/p>\n Ms. Robinson said Health and Safety has been top of mind in recent months due to covid-19, and she expects to see more exhibitors displaying Personal Protective Equipment and other safety clothing.\u00a0 \u201cWorking with some recognised designers, we are keen to see how we can turn PPE into being stylish and safe,\u201d she added.<\/p>\n \u201cWhilst not new \u2013 the drone display is highly relevant today \u2013 with governments across the globe using drones to disinfect, sterilise, assess and patrol cities.\u00a0 They have played a pivotal role in control and prevention.\u00a0 We will see the very latest technological developments and what the next step is.\u201d<\/p>\n Co-location offers 360 degree integration <\/strong><\/p>\n Rounding off the new advances for Intersec 2021 will be its co-location with three other Messe Frankfurt Middle East-organised shows: Light Middle East, the region\u2019s dedicated exhibition for lighting design and technology; Intelligent Buildings; and Middle East Cleaning Technology Week, an exhibition for the commercial cleaning and hygiene industries.<\/p>\n Ms. Robinson said this was a strategic move to maximise the synergies between the four shows as they share a similar visitor appeal around the \u2018smart city\u2019built environment.<\/p>\n \u201cAt a time when changing workplace demographics come with increasing occupant expectations of modern and flexible space design, improved comfort and hygiene, productivity, and pervasive connectivity, asset owners stand to benefit greatly from the use of building intelligence in order to meet space optimization, energy efficiency, safety, security, and connectivity challenges.\u201d<\/p>\n \u201cThe co-location of these four important events, will provide the first trade platform where systems integration of Security, Lighting, AV, Fire and Safety and Cleaning Technology is at the core.<\/p>\n \u201cThese shows together will provide developers, architects, system integrators, facility and building operators, managers and owners everything they need to create Smart, Safe, Secure, Connected and Sustainable buildings and infrastructure.\u201d<\/p>\n Revamped conference format with multiple tracks<\/strong><\/p>\n Intersec\u2019s revamped conference line-up includes the technical Fire Summit, which has been created to not only cover a wider range of essential topics including passive fire learnings, but also to allow professionals to delve deeper into industry specific fire challenges and trends such as the energy and utilities industries.<\/p>\n \u201cThe Future Security Summit this year returns afresh with a different module format targeting different groups of security professionals from task force to c-level,\u201d concluded Ms. Robinson.<\/p>\n \u201cAnd a very exciting development is our much expanded focus on cyber security following the increasing attacks and challenges faced by all sectors and all organisations on a daily basis.\u00a0 Delegates will be able to learn how to secure their assets and limit their digital vulnerabilities with experts on hand to share practical and manageable advice.<\/p>\n \u201cThe complete content programme is put together in consultation with the industry and our advisory boards who are essential to ensuring we keep Intersec valid and relevant for our audiences.\u201d<\/p>\n
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