{"id":23003,"date":"2020-08-11T19:42:03","date_gmt":"2020-08-11T15:42:03","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=23003"},"modified":"2020-08-11T19:42:03","modified_gmt":"2020-08-11T15:42:03","slug":"rolls-royce-reveals-significant-engineering-advances-developed-for-new-ghost","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/rolls-royce-reveals-significant-engineering-advances-developed-for-new-ghost\/","title":{"rendered":"Rolls-Royce Reveals Significant Engineering Advances Developed For New Ghost"},"content":{"rendered":"

The first Goodwood Ghost reflected a layer of clients who use their Rolls-Royce in a completely unique way. These men and women required a motor car able to offer an impeccable chauffeur-driven experience as well as a vibrant dynamic personality when they chose to drive it themselves. In 2009, when the first Ghosts entered the market, this collective of business leaders, founders and entrepreneurs were unanimous in their feedback that the marque had created a product that balanced their requests perfectly.<\/p>\n

When these clients were informed that Rolls-Royce would begin developing a new Ghost, their request was simple: deliver a motor car that they could use even more; something even more refined to be driven in and even more enjoyable to drive.<\/p>\n

To fulfil this challenging brief, Rolls-Royce\u2019s engineering experts rejected the use of a pre-existing platform. Instead, they configured the marque\u2019s proprietary spaceframe architecture to incorporate elements of the brand\u2019s existing model portfolio such as all-wheel drive and all-wheel steering, while adapting the structure to accommodate significant advances in Rolls-Royce\u2019s hallmark magic carpet ride and dynamic abilities.<\/p>\n

A key development was the Planar system, which is comprised of three elements. The first is an Upper Wishbone Damper unit, which is mounted above the front suspension assembly and creates an even more stable and effortless ride. The result of three years of development, this is a world-first technology. The second is the Flagbearer system, which uses cameras to read the road ahead and prepare the suspension system for any changes in road surface. The third is Satellite Aided Transmission, which draws GPS data to pre-select the optimum gear for upcoming corners. The Planar system allows new Ghostto anticipate and react to eventhe most demanding road surface.<\/p>\n

During the engineering design process, new Ghost\u2019s chassis and suspension specialists were tasked with regularly presenting the technical advances they had made to other departments, as well as showcasing how these remarkable developments met the client brief. Rolls-Royce has elected to share elementsof these internal briefings to demonstrate the engineering substance that underpins this extraordinary new motor car ahead of its official unveiling in autumn this year.<\/p>\n

New Ghost Engineering Lead, Jonathan Simms, says, \u201cGhost clients told us that it\u2019s the car in their collection that they\u2019re drawn to the most. They love its uncomplicated versatility. It\u2019s not trying to be a sports car, it\u2019s not trying to be a grand statement \u2013 it\u2019s simply exceptional and exceptionally simple. When it came to creating a new Ghost \u2013 one that outshines its incredibly capable predecessor \u2013 the engineering team had to start from scratch. We pushed our architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly useable.\u201d<\/p>\n

The marque chose the popular and aesthetically appealing medium of animated illustrations to convey these insights. Rendered first by renowned illustrator, Charlie Davis, they were animated to cohesively and beautifully represent these findings in a fashion that befits the highly progressive new Ghost.<\/p>\n

In addition to these insights presented in animation form, a series of five podcasts have been launched that reveal the marque\u2019s findings, as well as insights into the underlying material and engineering substance of new Ghost in long form. Hosted by Johanna Agerman Ross, Curator of Twentieth Century and Contemporary Furniture and Product Design at the Victoria & Albert Museum in London, the podcasts are available on Apple<\/a>, Google<\/a>, Spotify<\/a> and Deezer<\/a>.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The first Goodwood Ghost reflected a layer of clients who use their Rolls-Royce in a completely unique way. These men and women required a motor car able to offer an impeccable chauffeur-driven experience as well as a vibrant dynamic personality when they chose to drive it themselves. In 2009, when the first Ghosts entered the […]<\/p>\n","protected":false},"author":1,"featured_media":23004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/23003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=23003"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/23003\/revisions"}],"predecessor-version":[{"id":23005,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/23003\/revisions\/23005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/23004"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=23003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=23003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=23003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}