{"id":22952,"date":"2020-08-10T12:41:05","date_gmt":"2020-08-10T08:41:05","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=22952"},"modified":"2020-08-10T12:41:05","modified_gmt":"2020-08-10T08:41:05","slug":"uae-parents-take-a-new-age-approach-to-parenting-and-have-higher-demands-than-previous-generations-for-baby-skin-care-products","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/uae-parents-take-a-new-age-approach-to-parenting-and-have-higher-demands-than-previous-generations-for-baby-skin-care-products\/","title":{"rendered":"UAE Parents Take A ‘New Age’ Approach To Parenting And Have Higher Demands Than Previous Generations For Baby Skin Care Products"},"content":{"rendered":"

A \u2018new age\u2019 approach to parenting is being seen in the United Arab Emirates (UAE), according to a recent survey, which included proprietary research methods and analysis of 500 new parents in the UAE. The survey has revealed that new parents are increasingly less likely to listen to the advice of their own mother and father when making choices on how best to take care of their baby\u2019s skin, and are making more considered choices than ever before, which has altered their purchasing decisions.<\/p>\n

The survey, conducted by Johnson & Johnson Consumer Health Middle East, showed that the three most important factors for new parents in the UAE when making decisions on products for their baby\u2019s skincare are now; products that contain natural ingredients, have been scientifically tested and proven, and are recommended by a healthcare professional. In addition, six out of 10 parents surveyed also said they felt it was easier being a parent now than in their parents\u2019 or grandparents\u2019 generation and around 86% of UAE parents said they specifically looked for gentle or natural products while selecting baby skin care products, as compared to their parents\u2019 or grandparents\u2019 time.<\/p>\n

\u201cParenting needs in the UAE have changed. We are seeing a significant generational shift in attitudes with parents saying that they value a number of important factors including clinically proven and natural when it comes to buying baby skincare products,\u201d said Dr Sridhar Kalyanasundaram, Consultant Neonatologist and Paediatrician, Head of Department, Zulekha Hospital, Dubai.<\/p>\n

\u201cA baby\u2019s skin is three times thinner than adult skin, and loses moisture up to twice as fast so it is important we start caring for our children\u2019s skin right from birth, using products specifically designed for babies. Properly establishing a healthy skin microbiome helps protect infants from harmful microbes like staphylococcus that could complicate and aggravate conditions like atopic eczema.\u201d<\/p>\n

Of the parents surveyed, South Asian parents living in the UAE were most particular about using baby skincare products that had natural ingredients (76%), and nine out of 10 South Asian mothers living in the UAE said they would prioritise natural and gentle products over price.<\/p>\n

Alice Delaunay, Principal Scientist Baby Care, Johnson & Johnson, said: \u201cWhile knowledge and experience of baby skin care and products has traditionally been passed down through the generations based on family customs and beliefs, this new survey has shown that both mothers and fathers are making choices that are much more informed. The attitudes to baby care are changing, with more and more emphasis being placed by today\u2019s parents on truly understanding the impact that baby skincare products have.Over 90% of the ingredients in our washes, lotions and shampoos are of natural origin, derived to meet and surpass the high expectations of today\u2019s parents.\u201d<\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

A \u2018new age\u2019 approach to parenting is being seen in the United Arab Emirates (UAE), according to a recent survey, which included proprietary research methods and analysis of 500 new parents in the UAE. The survey has revealed that new parents are increasingly less likely to listen to the advice of their own mother and […]<\/p>\n","protected":false},"author":1,"featured_media":22956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/22952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=22952"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/22952\/revisions"}],"predecessor-version":[{"id":22957,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/22952\/revisions\/22957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/22956"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=22952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=22952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=22952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}