Land Rover MENA has produced an immersive 360\u00b0 film that invites audiences to climb inside the avant-garde Range Rover Velar and experience the beauty of nature from within a model adored for its own aesthetic.<\/p>\n
The two-minute-long film uses hyper-realistic CGI to provide car lovers a first-person\u00a0view\u00a0of the Velar, taking them on a cinematic adventure that explores the medium SUV\u2019s impressive features and advanced driving capabilities.<\/p>\n
Land Rover MENA\u2019s region-first 360\u00b0 film has been produced to rev the imaginations and inspire the outdoor spirit of drivers and car enthusiasts, empowering them to explore their surroundings and Range Rover\u2019s Velar while safeguarding their health and prioritising their comfort \u2014 all without having to leave home.<\/p>\n
The cleverly rendered film makes for a captivating watch, conveying the beauty, elegance and engineering excellence of the Velar\u2019s adaptive dynamics, revolutionary design philosophy, and seamless integration of innovative technologies. Its 360\u00b0 format places viewers in the driver\u2019s seat, enabling them to virtually commandeer the Velar by taking full control of the video\u2019s omnidirectional camera. This allows viewers to scan their surroundings and immerse themselves in a transporting, hyper-realistic experience that perfectly illustrates \u2060\u2014 in stunning Range Rover fashion \u2060\u2014 the poise, confidence and refinement the luxury crossover SUV is renowned for; while opening motor enthusiasts\u2019 eyes to the beauty of the region\u2019s natural terrain and striking landscapes.<\/p>\n
Salman Sultan, Regional Public Relations and Social Media Manager at Jaguar Land Rover MENA, commented:<\/strong>\u201cWe have always been inspired by our sense of wonder; by the sensation of hitting the open road to experience the world and all its natural delights. This is fundamental to who we are as a brand, a company, and as car lovers. We recognise this same sense of wonder in our customers and the motor enthusiasts who make up the communities we serve, and see it as our duty to keep them entertained, engaged and inspired. In the Range Rover Velar, we believe we have a motorised work of art that serves the very same purpose.<\/p>\n With our customers and communities facing many challenges and restrictions today, we have gone above and beyond in creating a novel, wholly innovative experience that reacquaints these proud adventurers with the joy of exploration.Our immersive 360\u00b0 video \u2014 like our cars \u2014 takes them as far as the imagination can go. We hope you enjoy the ride.\u201d<\/p>\n
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