{"id":22590,"date":"2020-07-01T15:16:18","date_gmt":"2020-07-01T11:16:18","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=22590"},"modified":"2020-07-01T15:16:18","modified_gmt":"2020-07-01T11:16:18","slug":"middle-eastern-designer-behnoode-revolutionizing-the-regions-fashion-industry-by-launching-its-first-ever-virtual-fashion-show","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/middle-eastern-designer-behnoode-revolutionizing-the-regions-fashion-industry-by-launching-its-first-ever-virtual-fashion-show\/","title":{"rendered":"Middle Eastern Designer BEHNOODE Revolutionizing The Region’s Fashion Industry By Launching Its First Ever Virtual Fashion Show"},"content":{"rendered":"

Due to the Covid-19 pandemic, the entire fashion industry was challenged when it came to conducting live fashion shows with huge gatherings, however, Middle Eastern men\u2019s couture designer BEHNOODE<\/a>, saw this as an opportunity to change, adapt and revolutionize the whole industry by creating his first-ever virtual fashion show in partnership with Arab Fashion Council, where the buyers were able to watch and purchase men\u2019s couture garments in real time.<\/p>\n

BEHNOODE\u2019s introduction to a new way of selling fashion in the region and globally, not only enriches the viewers\u2019 visual experience through state of the art production and cinematic editing.\u00a0 It also allows the audience to purchase the latest runway styles immediately using their own phones.<\/p>\n

Consumers were able to purchase products from the current season or pre-order new looks from brands\u2019 AW 2020\/2021 collections.<\/p>\n

The BEHNOODE Autumn\/Winter 2020\/2021 premiered last weekend June 26, 2020 on Arab Fashion Week\u2019s Instagram and TikTok accounts. During the premiere, viewers were able to chat and ask questions in real time, purchase and pre-order directly from the brand.<\/p>\n

\u201cI wanted to make sure my first virtual fashion show was an immersive and interactive experience. Therefore, conceptualizing and filming this digital fashion show was very positive and enriching for me.\u201d<\/em> said Behnoode Jahaverpour, Founder and Creative Director of BEHNOODE. \u200b\u201cI was especially surprised by my ability to react and implement a show of this caliber in such a short space of time, especially for an event that has worldwide resonance. \u201c<\/em><\/p>\n

\u201cParticipating in this new digital format was a natural evolution for the brand, which values innovation and experimentation,\u201d<\/em> he said. \u201cThe use of digital technologies also allows BEHNOODE to maintain sales in the region and globally, and to keep the consumer relationships alive amidst\u00a0 the coronavirus outbreak.\u201d<\/em><\/p>\n

BEHNOODE will invest further in livestreaming his brand to build greater interactions with the consumers digitally. He said particularly in an emerging market like the Middle East region, where young consumers are highly digitalized, fashion savvy and very well informed about brands. We need to step up our efforts in order to win their attention and loyalty.<\/p>\n

\u00a0\u201cFor BEHNOODE\u00a0 Online is not only a sales channel it\u2019s also a vehicle to connect with the consumer directly, share styling designs and bring awareness to my brand\u201d. <\/em>Behnoode said.<\/p>\n

ABOUT THE AW 2020\/2021 COLLECTION<\/u><\/strong><\/p>\n

The AW20\/21 collection entitled \u201cBeauty Behind The Barriers\u201d explores the relationship between human external public persona versus the inner authentic self.<\/p>\n

The collection is a mixture of checked and patterned suits with shades of earthy and natural tones such as brown soil, green leaf and cloudy sky as well as classic Signature BEHNOODE suits and trench coats.<\/p>\n

\u201cWe live in a world dominated by power, wealth and celebrity and its influence can create a projection of an altered reality. This season I want to explore the valor behind the veil and the beauty behind the barriers. The authenticity of the individual soul by dissolving away the external appearance and revealing the genuine grace within\u201d,<\/em> \u200bsaid Behnoode Jahaverpour.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Due to the Covid-19 pandemic, the entire fashion industry was challenged when it came to conducting live fashion shows with huge gatherings, however, Middle Eastern men\u2019s couture designer BEHNOODE, saw this as an opportunity to change, adapt and revolutionize the whole industry by creating his first-ever virtual fashion show in partnership with Arab Fashion Council, […]<\/p>\n","protected":false},"author":1,"featured_media":22591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/22590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=22590"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/22590\/revisions"}],"predecessor-version":[{"id":22592,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/22590\/revisions\/22592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/22591"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=22590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=22590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=22590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}