{"id":21924,"date":"2020-05-19T12:52:36","date_gmt":"2020-05-19T08:52:36","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=21924"},"modified":"2020-05-19T12:52:36","modified_gmt":"2020-05-19T08:52:36","slug":"adidas-to-host-hometeamhero-challenge-a-donation-relay-for-athletes-to-giveback-to-the-covid-19-response-fund","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/adidas-to-host-hometeamhero-challenge-a-donation-relay-for-athletes-to-giveback-to-the-covid-19-response-fund\/","title":{"rendered":"Adidas To Host #HOMETEAMHERO Challenge, A Donation Relay For Athletes To Giveback To The Covid-19 Response Fund"},"content":{"rendered":"

Today, adidas announces the #HOMETEAMHERO Challenge \u2013 a virtual sporting event for the world’s athletes to unite and help make a difference by dedicating their workouts for good.<\/p>\n

Running globally from\u00a029 May \u20137 June<\/strong>, for every hour of tracked activity, adidas will donate $1 to the COVID-19 Solidarity Response Fund for the World Health Organisation (WHO), with the goal of reaching one million hours.<\/p>\n

Bringing together its global and local community of athletes to take part, the challenge is enabled by the collaboration between multiple activity tracking apps, including Garmin, Zwift, Polar, and Suunto and adidas’ own suite of performance platforms – adidas Running and adidas Training apps \u2013 which will also house an extended selection of Guided Workouts led by top athletes such as FC Bayern’s David Alaba,\u00a0Ultra runner Sabrina Stanley and Wales’ rugby star George North.<\/p>\n

The result of this collective effort is the creation of a global digital sports event, where\u00a0everyone<\/em>\u00a0is invited to participate to help reach the one-million-hour goal, making all minute’s matter, regardless of sport, discipline, ability level or current stage of lockdown.<\/p>\n

ONE MILLION HOURS. EVERY ACTIVE MINUTE COUNTS.<\/strong><\/p>\n

Scott Zalaznik, Senior Vice President of Digital at adidas<\/strong>, said:\u00a0<\/em>“As we transition to the new, some of our global athletes are beginning to head back into the world, while others remain committed from home. Regardless of circumstance, what unites us all is our drive to do good, feel connected to each other as one team and most importantly, to say thank you to the essential workers who were there for us in a time of need. This is our chance to be there for those who kept us moving.”<\/em><\/p>\n

This challenge is the latest in adidas’ collaboration-orientated response to keep its communities healthy, active and connected as the\u00a0world begins to transition into what’s next.<\/p>\n

And it is a part of adidas ongoing efforts to help ensure relief is distributed to where it’s needed most, having produced hundreds of thousands of face shields for U.S. healthcare workers in collaboration with Carbon, and in total making a direct \u20ac3 million donation to the\u00a0World Health Organisation.\u00a0 adidas is further donating \u20ac2 for every item over\u202f\u20ac20 purchased online to the\u202fCOVID-19 Solidarity Response\u00a0Fund for the World Health Organisation.<\/p>\n

Joining and downloading the #HOMETEAMHERO Challenge<\/strong><\/p>\n

    \n
  1. Download the adidas Running or adidas Training app to create an account, or log in with existing account. Download the apps\u00a0here<\/a><\/li>\n
  2. (Optional): Connect Garmin\/Polar\/Suunto\/Zwift Account with the account in the adidas Running app<\/li>\n
  3. Sign up to the #hometeamhero Challenge from\u00a0May 18\u00a0<\/strong>on one of the apps<\/li>\n
  4. Track your active minutes on the app between\u00a0May 29 \u2013 June 7\u00a0<\/strong>and adidas will donate $1 for every hour logged to a total of one million hours<\/li>\n
  5. Track sports activities with the eligible sports types, anything from cycling to hiking to skateboarding to yoga. This is for everyone to get active and give back<\/li>\n<\/ol>\n

    FOR MORE INFORMATION, VISIT\u00a0ADIDAS.COM\/HOMETEAMHERO<\/p>\n

    @adidas<\/p>\n

    \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    Today, adidas announces the #HOMETEAMHERO Challenge \u2013 a virtual sporting event for the world’s athletes to unite and help make a difference by dedicating their workouts for good. Running globally from\u00a029 May \u20137 June, for every hour of tracked activity, adidas will donate $1 to the COVID-19 Solidarity Response Fund for the World Health Organisation […]<\/p>\n","protected":false},"author":1,"featured_media":21926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/21924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=21924"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/21924\/revisions"}],"predecessor-version":[{"id":21928,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/21924\/revisions\/21928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/21926"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=21924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=21924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=21924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}