Twitter has launched the\u00a0 \u062f\u0627\u064a\u0645\u0627_\u0627\u0644\u0639\u0628\u0647\u0627_\u0635\u062d# (Always play it right) , an awareness campaign centered around wellness in gaming in the region. The campaign aims to highlight the importance of physical and mental wellness within the gaming community during a period when many are spending the vast majority of their time at home. Moreover discussing the significance of\u00a0 maintaining a healthy and balanced lifestyle amongst gaming enthusiasts in the MENA region.<\/p>\n
Gaming continues to be a key topic on the platform, in 2019 there were over 1.2 billion Tweets about gaming, up nearly 20% year on year. In fact, last year gaming hashtags were amongst the most used hashtags in Saudi Arabia. In the Arab region, gamers use Twitter\u00a0 to share tips, tricks and walkthroughs, newly released games and updates, game reviews, gadgets and equipment reviews.<\/p>\n
\u201cWhile gaming has been a key conversation on Twitter in recent years, we wanted to tackle the issues of wellness in the digital arena. By raising public awareness of the tactics gamers can implement in relation to their overall wellness, we hope people can engage in healthy conversations surrounding their interests and support each other, especially in times of uncertainty.\u201d said Kinda Ibrahim, Director of Partnerships, MENA, Twitter. \u201cIn light of the current global situation, as social distancing becomes the norm, there was no better time to enhance our focus on the wellbeing of people,\u201d Ibrahim added.<\/p>\n
To tackle this, Twitter has partnered with six prominent regional gamers: Saad Alsmari (@Saad_Alsmari<\/a>), Jafar Almousa (@MrJafarSmith<\/a>), Amer Nsoohy (@Nsoo7y<\/a>), Yousef Hennawi (@Bo3omar22<\/a>), Abdulaziz Samily (@AzizSamily<\/a>), and Ahmed Owsari (@<\/a>Ahmedowsari<\/a>) who kicked off the campaign on Sunday. Following the launch,\u00a0 the gamers will take on the first phase of the campaign: an exciting, physical challenge, which will see four gamers take on a BoxVR challenge, while two compete in a push-up challenge. The first phase will kick off at 8.30pm UAE tonight, 6 April.<\/p>\n The physical challenge will be followed with a Twitter chat which, along with the gamers, will welcome professor and consultant psychiatrist, Dr. Meshal Alaqeel (@AlaqeelMe<\/a>) to discuss wellness in the world of gaming. Hosted by True Gaming (@TrueGaming<\/a>), the chat will take place under the hashtag \u062f\u0627\u064a\u0645\u0627_\u0627\u0644\u0639\u0628\u0647\u0627_\u0635\u062d#at 9pm UAE on Tuesday, 7 April.<\/p>\n
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