{"id":19814,"date":"2020-02-26T11:06:25","date_gmt":"2020-02-26T07:06:25","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=19814"},"modified":"2020-02-26T11:06:25","modified_gmt":"2020-02-26T07:06:25","slug":"gccs-traditional-toy-market-to-grow-9-5-by-2022-says-euromonitor-international","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/gccs-traditional-toy-market-to-grow-9-5-by-2022-says-euromonitor-international\/","title":{"rendered":"GCC’s Traditional Toy Market To Grow 9.5% By 2022, Says Euromonitor International"},"content":{"rendered":"

The six Gulf Co-operation Council countries, which together have one of the world\u2019s fastest growing and youngest populations, will experience a 9.5% rise in the traditional toy market by 2022 with the regional sector growing in value to US $1.8 billion, according to Euromonitor International.<\/p>\n

The forecast from the market intelligence company comes in the build up to Playworld Village, the region\u2019s leading platform for children\u2019s toys and games which forms a dedicated section of 10th Paperworld Middle East. Euromonitor International is the knowledge partner to the trade show which runs at the Dubai World Trade Centre from March 9-11.<\/p>\n

\u201cThe bullish forecast for the traditional toy sector comes as no surprise for a region where 24% of the current population is under the age of 15 and where the IMF has forecasted population growth to 57 million by 2025 and by a further 14 million by 2050, which translates into significant opportunities for toy manufacturers and suppliers,\u201d said Alexandria Robinson, Show Director for Paperworld Middle East, which is organised by Messe Frankfurt Middle East.<\/p>\n

Playworld Village, which features more than 20 exhibitors will include companies such as amscan, anagram, Angel Dear, Bingo, Dwinguler, EWA, I&S, Balloons CP, winfun and Wood Trick.<\/p>\n

Meanwhile, a free-to-attend CPD accredited workshops for professionals in the toys and games industry will be held on the show floor. The workshop\u2019s agenda will cover equipment and activities for physical development, learning environments for enhancing creativity and positive guidance for challenging behaviour.<\/p>\n

\u201cThis show-within-a-show will enable store managers, distributors and wholesalers to source toys, hobbies, baby products, sports equipment and children’s furniture to service buoyant regional growth. In addition to this, professionals will be able to further their understanding of the industry,\u201d added Robinson.<\/p>\n

Within the traditional toy segment, the GCC\u2019s top-selling products over the next four years – all recording double-digit annual growth – will be construction-games (14.2%), baby and infant playthings (10.6%) and dolls and accessories (10.4%), according to the Euromonitor report.<\/p>\n

Party Centre, which has taken part in the show\u2019s Playworld Village for 10 years, has underlined the Party and Balloons market as a key segment of growth for the region.<\/p>\n

\u201cWe see the party category growing at double digits due to Saudi Arabia opening up with entertainment and social reforms,\u201d said Vicken S. Setrakian, Managing Director for Party Centre. \u201cAll GCC countries are experiencing growth for the party category as consumers are learning about celebrating birthdays and other life events, creating great experiences and memories for their children and friends.\u201d<\/p>\n

Party Centre, which is also the Middle East\u2019s largest online shopping website for party supplies, has pinpointed several key factors contributing to this growth, namely products are now available and accessible to consumers in the region.<\/p>\n

\u201cKey influences on the market include modern lifestyle, travel, a more open society, tolerance and great party products available in the market previously only available in Europe and the United States,\u201d explained Setrakian. \u201cWe also cater to this demand by curating the best global licensed merchandise such as Disney, Marvel, Warner Bros, Nickelodeon, Sanrio, and others. Party Centre also sources and curates the trendiest non-licensed party merchandise and accessories in the industry from global vendors offering a best-in-industry selection of party tableware, party decorations and accessories, balloons, and costumes.\u201d<\/p>\n

Playworld Village, which makes up a significant portion of Paperworld Middle East, will be co-located with the Gifts & Lifestyle Middle East, a newly launched, annual three-day event organised by Messe Frankfurt Middle East to showcase mid to high-end consumer goods, specifically oriented toward the giving and dining segments.<\/p>\n

Other returning features at Paperworld Middle East 2020 include the Wrap Star gift wrapping competition; the Green Room for sustainable stationery and office supplies; and a three-day seminar programme ensuring industry professionals are kept up-to-date with the latest Middle East trends.<\/p>\n

More information is available at: www.paperworldme.com<\/a><\/p>\n

\"\" \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The six Gulf Co-operation Council countries, which together have one of the world\u2019s fastest growing and youngest populations, will experience a 9.5% rise in the traditional toy market by 2022 with the regional sector growing in value to US $1.8 billion, according to Euromonitor International. The forecast from the market intelligence company comes in the […]<\/p>\n","protected":false},"author":1,"featured_media":19817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/19814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=19814"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/19814\/revisions"}],"predecessor-version":[{"id":19819,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/19814\/revisions\/19819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/19817"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=19814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=19814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=19814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}