{"id":19499,"date":"2020-02-16T11:38:30","date_gmt":"2020-02-16T07:38:30","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=19499"},"modified":"2020-02-16T11:38:30","modified_gmt":"2020-02-16T07:38:30","slug":"ahmad-alkattan-from-united-arab-emirates-wins-the-world-final-of-the-roca-master-design-challenge","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/ahmad-alkattan-from-united-arab-emirates-wins-the-world-final-of-the-roca-master-design-challenge\/","title":{"rendered":"Ahmad Alkattan From United Arab Emirates Wins The World Final Of The Roca Master Design Challenge"},"content":{"rendered":"

The winners of the 13 editions of the\u00a0Roca One Day Design Challenge<\/a>, Roca’s express design competition, which were held in 12 countries in 2019, came together last month in\u00a0Barcelona, a benchmark in design, to celebrate the first edition of the\u00a0Master Design Challenge<\/b>, with the support of the BCD (Barcelona Centre de Disseny) and the collaboration of the\u00a0We Are Water Foundation<\/a>.<\/p>\n

The awards ceremony, presided over by\u00a0Xavier Marcet, Councilor of Tourism and Creative Industries,\u00a0<\/b>and\u00a0Xavier Torras, Roca Brand Communication Director and Director of the We Are Water Foundation\u00a0<\/b>was held on Wednesday, 22nd<\/sup>\u00a0January at the Sal\u00f3 de Cent of the Barcelona City Council, after two days of activities carried out by contestants in different spaces of the city of\u00a0Barcelona.<\/p>\n

Xavier Torras\u00a0<\/b>pointed out that,\u00a0“As director of the We Are Water Foundation, I also try to analyze the projects by bearing in mind the Sustainable Development Goals and we are really proud to say that all submitted projects have aligned with some of them, thus showing the awareness these future designers have of global problems.\u00a0<\/i>Likewise,\u00a0Xavier Marcet<\/b>\u00a0highlighted that,\u00a0“Barcelona\u00a0is especially sensitive to any initiative that drives responsible creativity and this is exactly what Roca’s competition does.”<\/i><\/p>\n

The briefing faced by contestants challenged them to propose a new type of basin with an additional functionality that provided value to the product.<\/p>\n

Ahmad Alkattan,<\/b>\u00a0from Heriott-Watt University in\u00a0Dubai, EAU,<\/b>\u00a0won the award to the winner among winners, a group made up of 22 participants from the 12 countries where the competition has been held. His project proposes a mobile basin that facilitates basic hygiene without having to move. Featuring wheels and two water tanks (fresh and grey), it can be operated with the mobile phone.\u00a0Isabel Pintado,\u00a0<\/b>Regional Managing Director at Wilson Associates<\/b>, pointed out that\u00a0“the project changes the static concept of bathroom products, incorporating a moving piece that can be used even outside the bathroom space.”<\/i><\/p>\n

Apart from the global award, during the ceremony other prizes were presented to the best projects carried out during the different activities and workshops attended by contestants in these three days in\u00a0Barcelona:<\/p>\n