{"id":19413,"date":"2020-02-11T15:40:58","date_gmt":"2020-02-11T11:40:58","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=19413"},"modified":"2020-02-11T15:40:58","modified_gmt":"2020-02-11T11:40:58","slug":"mma-impact-dubai-2020-unveils-the-latest-trends-while-shaping-the-future-of-mobile-marketing-and-technology-in-the-middle-east","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/mma-impact-dubai-2020-unveils-the-latest-trends-while-shaping-the-future-of-mobile-marketing-and-technology-in-the-middle-east\/","title":{"rendered":"MMA IMPACT DUBAI 2020 Unveils The Latest Trends While Shaping The Future Of Mobile Marketing And Technology In The Middle East"},"content":{"rendered":"

This year, world’s largest mobile and technology marketing trade association organized its must-attend annual event MMA IMPACT Dubai 2020 Forum on Feb 10th<\/sup><\/strong> at Five Palm Jumeirah <\/strong>with well renowned speakers from the region to enable marketers to drive innovation and endure business value in an increasingly dynamic and mobile connected world. MMA IMPACT Dubai marks the only event in the region geared towards mobile marketing technologies.<\/p>\n

MMA\u2019s team of industry experts took a closer look at \u2018skilling for the new norm\u2019 and its perspective in digital pathways and skills of the future. The panelists debated the usage of data and automation tools such as fraud prevention, neuroscience, omni channel tools as well as a broad undertaking in the UAE economy to understand the specific digital skills that will take UAE forward as industries progress and digitize.<\/p>\n

Melis Ertem, MENA Country Director, MMA said, \u201cMMA\u2019s main proposition is to lead the future of marketing and thus we created a great line up of speakers on the most important components of business paradigm: DATA.\u00a0 Here\u2019s no doubt that technology has fundamentally changed marketing; today\u2019s marketers need to think like data scientists, understand the fragmented customer buying cycle and deliver better returns to the business than ever before. This while managing a plethora of new digital channels and the challenge of bridging the digital skills gap. Adaption to the \u2018Third Connected Age\u2019 – the shift from search and e-commerce and mobile and social to AI, IOT, Voice Interfaces and 5G \u2013 has become undoubtedly key.\u201d<\/p>\n

Ertem also gave insights on the new findings of the State of the Industry Report of MMA & WARC. Mobile budgets have increased since last year, with 51% now spending more than a quarter of their budget on mobile. For the majority of marketers, mobile budgets are expected to increase over the next year. Over the longer term, the proportion spending more than 25% of their budget on mobile will almost double by 2020.<\/p>\n

Some of the other topics and best cases revealed in the region were on \u2013 \u2018Mobile Gaming In The Region\u2019 by AdColony, \u2018Unleash Data For Marketing Led Growth\u2019 by OSN and MMA revealed \u2018How To Get Your Organization Fit For MARS\u2019 where in the marketing world,\u00a0M<\/strong>obile,\u00a0A<\/strong>nalytics,\u00a0R<\/strong>eal-Time and\u00a0S<\/strong>ocial media (MARS<\/strong>) have transformed everything. Twitter touched upon \u2013 \u201cHow To Engage Users On Social Media while Michelin shared insights on \u2018Experience As The New Currency On Brand Love.\u2019 The event was sponsored by Adcolony, Adjust, Affle, DGC Dubai, Du, FutureBright Group, Marketing Mania, mFilterIt, NABD.<\/strong><\/p>\n

To close the days event, MMA rounded off with its Smarties Awards Ceremony <\/strong>showcasing some of the best winning campaigns in mobile for 2019. A celebration of the markets most innovative work, as well as tackling the ROI of creative in mobile, the measurability of creative and the judge\u2019s favourites, where best practices have been used to full effect.<\/p>\n

Recommended App\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 EXPO 2020<\/p>\n

Technology Enabler of the Year INMOBI<\/p>\n

Ad Network of the Year\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ADCOLONY MENA<\/p>\n

Agency to Watch\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 FUTURE TECH MEDIA<\/p>\n

Agency of the Year\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 UM MENAT<\/p>\n

Advertiser of the Year\u00a0\u00a0 RAKBANK<\/p>\n

For full list please see attached<\/p>\n

Melis further stated, \u201cThe mobile phone has forever changed the interaction between consumers and brands delivering a closer, personal, powerful and pervasive marketing platform. Brands have the opportunity to leverage this\u00a0once-in-an-era transformation\u00a0by leading the imperative for marketing change and adopting proven, peer-driven and scientific best practices, without compromise.\u201d<\/p>\n

MMA has been doing events in the region but this year especially the new committees will roll out providing the industry with local numbers and free education in terms of measurement and research.<\/p>\n

\u201cAt Impact Dubai 2020, we strive to enhance your marketing and mobile efforts to create genuine relationships with your consumers. With a\u00a0marketer-led agenda, Impact brings together marketers and experts ready to share tangible takeaways and tactical lessons on how to drive business success.\u00a0Lock arms with us as we #ShapeTheFuture\u2122\u00a0of marketing.\u201d Concluded Melis.<\/p>\n

\"\" \"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

This year, world’s largest mobile and technology marketing trade association organized its must-attend annual event MMA IMPACT Dubai 2020 Forum on Feb 10th at Five Palm Jumeirah with well renowned speakers from the region to enable marketers to drive innovation and endure business value in an increasingly dynamic and mobile connected world. MMA IMPACT Dubai […]<\/p>\n","protected":false},"author":1,"featured_media":19416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/19413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=19413"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/19413\/revisions"}],"predecessor-version":[{"id":19418,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/19413\/revisions\/19418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/19416"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=19413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=19413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=19413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}