{"id":19015,"date":"2020-01-27T12:54:36","date_gmt":"2020-01-27T08:54:36","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=19015"},"modified":"2020-01-27T12:54:36","modified_gmt":"2020-01-27T08:54:36","slug":"sleep-expo-middle-east-gathers-top-industry-thought-leaders-for-a-trailblazing-conference","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/sleep-expo-middle-east-gathers-top-industry-thought-leaders-for-a-trailblazing-conference\/","title":{"rendered":"Sleep Expo Middle East Gathers Top Industry Thought Leaders For A Trailblazing Conference"},"content":{"rendered":"<p>The who\u2019s who in the sleep industry, including high-level experts from the mattress, retail, health, design and hospitality business, will gather in Dubai beginning February 9 for this year\u2019s Sleep Expo Conference.\u00a0 The Conference, a special highlight of Sleep Expo Middle East, will feature a two-day agenda packed with keynote addresses, panel discussions and insightful presentations from some of the industry\u2019s brightest minds and pioneers focusing on harnessing innovation and technology particularly relevant to the burgeoning business of sleep.<\/p>\n<p>A free-to-attend event, the Sleep Expo Conference fosters a culture of idea exchange,\u00a0<em>learning<\/em>\u00a0and relationship-building between\u00a0relevant <em>industries.\u00a0 It has been designed to <\/em>tackle two main themes \u2013 Sleep Tech on Day 1, February 9 and Sleep Care on Day 2, February 10.\u00a0 The Sleep Tech Conference Program will largely shed light on the raw materials, machinery and the technology entering the mattress and bed linen industry. At the same time, experts will be discussing the trends, challenges, and best practices observed in the market.\u00a0 On the other hand, the Sleep Care Conference Program will shed light on the current trends, best practices, and challenges faced in the finished goods market of mattresses, pillows, linen and other bedding products.\u00a0 At the same time, Sleep Care on Day 2 will put on spotlight the perspective of the mattress retailers and the hospitality sector.<\/p>\n<p>\u201cWe at Rainbow Plastic and Foam industry believe that this year\u2019s Sleep Expo Conference is going to revolutionise the sleep market in the Middle East and Africa.\u00a0 The goal is to provide a high-level knowledge platform to dissect how different industries relevant to the business of sleep can work together to create a positive impact within the business circle and reinvigorate the region to be at the global forefront of sleep innovation,\u201d said Haben Woldu, Director of Operations, Rainbow Bed Foam and Beyond, who is also one of the experts who will grace the event.<\/p>\n<p>Headlining the Sleep Tech agenda on Day 1 are presentations on \u2018Technology in Polyurethane Processing\u2019 from Mahmoud Karime, Sales Manager for Hennecke and \u2018Technical Advances in Fabrics\u2019, which will be delivered by C\u00e0ndid Penalba Peir\u00f3, Chief Executive Officer for Cotopur.\u00a0 For Panel Discussions, first up will be \u2018Mattress Innovation &amp; Sustainability\u2019, with Onder Honi, General Manager \u2013 Innova Bedding, Muhammed Saleem Ahmed, Chairman \u2013 Safetex Group, and Ankit Jain, Director \u2013 Aero Fibre. Another Panel Discussion will delve on \u2018Technology Driving the Foam Industry\u2019, featuring Haben Woldu, Director of Operations \u2013<br \/>\nRainbow Foam, Rakesh Shah, Chief Executive Officer \u2013 Vita Foam, and Mahmoud Karime of Hennecke.\u00a0 Capping Day 1 will be a presentation on \u2018Mattress Roll Pack\u2019.<\/p>\n<p>On Conference Day 2, taking centre stage in the Sleep Care program is a presentation on Retail under the topic \u2018Scope of Brick n Mortar Stores in the Region\u2019 to be delivered by Anwar Barayil, Owner of BAFTE.\u00a0 Another Presentation titled \u2018For a Healthier Tommorow\u2019 will be delivered by Jullie Mallon, a Certified Sleep Consultant Parental Educator from Nurture to Sleep.\u00a0 Something of great importance on the second day of the conference is a Panel Discussion on \u2018Direct to Consumer Module\u2019, aimed at\u00a0 tackling the benefits and challenges of being in Control of the Manufacturing process and selling to consumers, featuring Chris Gourdie, Managing Director \u2013 Silent Night, Anwar Barayil of BAFTE, and Shahid Ahmed, Brand Manager \u2013 Tempur.\u00a0 A presentation on \u2018Retailer Focus: Creating a Customer-Centric Environment\u2019 and \u2018Hospitality &amp; Sleep: The importance of Sleep for the Hospitality Sector\u2019 along with Hospitality Meet and Live Demos, are also included in the agenda.<\/p>\n<p>Sleep Expo ME is the first and only event of its kind in the Middle East and Africa region dedicated to the sleep market.\u00a0 The event will run for three days (9-11 February 2020 at Hall 4 of the Dubai World Trade Centre) and will feature three key highlights: the trade show, with leading regional and international exhibitors including mattress\u00a0manufacturers, bedding and linen\u00a0companies, mattress machinery suppliers, raw materials providers and sleep\u00a0technology innovators; the conference, which will present best practices and business solutions by renowned experts; and, the Sleep Expo Awards, the first-ever accolade program for the difference makers in the region\u2019s sleep business community.\u00a0 Attendees will be able to network, find new products, build business relationships, and take advantage of educational events and hands-on demonstrations.\u00a0 Visit\u00a0<a href=\"http:\/\/www.sleepexpome.com\" target=\"_blank\" rel=\"noopener\">www.sleepexpome.com<\/a> for more information.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-19016\" src=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1-Sleep-Expo-Conference-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1-Sleep-Expo-Conference-300x200.jpg 300w, https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1-Sleep-Expo-Conference-768x512.jpg 768w, https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1-Sleep-Expo-Conference-1024x683.jpg 1024w, https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1-Sleep-Expo-Conference.jpg 1440w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The who\u2019s who in the sleep industry, including high-level experts from the mattress, retail, health, design and hospitality business, will gather in Dubai beginning February 9 for this year\u2019s Sleep Expo Conference.\u00a0 The Conference, a special highlight of Sleep Expo Middle East, will feature a two-day agenda packed with keynote addresses, panel discussions and insightful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/19015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=19015"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/19015\/revisions"}],"predecessor-version":[{"id":19017,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/19015\/revisions\/19017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/19016"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=19015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=19015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=19015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}