The brand value increased to $8.5 bn as the most valuable consumer brand in MEA for a third consecutive year on a standalone basis. Etisalat is also the only telecom brand to retain AAA brand rating.<\/p>\n
David Haigh, CEO, Brand Finance said: \u201cEtisalat is the most consistent performer in the Middle East & Africa and the winner of the most valuable consumer brand title in our Global 500 for a 3rd<\/sup> year running. It is amongst the most innovative players globally with its portfolio of brands approaching a brand value of $11 billion. Etisalat has a whole new set of digital solutions coming through which are presented during GITEX every year and its fast roll out of 5G, set to become the backbone of the Expo 2020 showcase when it kicks off in October.\u201d<\/p>\n Eng. Saleh Abdullah Al Abdooli, CEO, Etisalat Group said: \u201cReaching the top is hard but maintaining a leadership position is harder. With the regional leadership of Etisalat as a brand it is a testimony to our continuous efforts in digital transformation amplifying our efforts in the societies we serve by investing in new digital platforms, 5G technologies and global brand building initiatives.<\/p>\n \u201cInspired by our ambitious and digitally fueled vision \u2018Driving the digital future to empower societies\u2019 Etisalat has taken the lead in the launch of 5G in MENA opening a world of opportunities and spurring innovation in the government and industries providing a platform to enable future\u00a0 technologies to become an integral part of our economy and lifestyle. This achievement also reinforces the synergy of operating companies across our footprint, creating brand loyalty and enhanced engagement with our customers. Thanks to the UAE leadership\u2019s support, vision and encouragement that helped Etisalat achieve this significant milestone surpassing some of the top renowned regional brands.\u201d<\/p>\n Etisalat as a brand has played a growing role in fulfilling the UAE\u2019s National Innovation Strategy and its dominant influence in shaping the region\u2019s digital future are behind its continued success. Operating in 16 countries with 148 million subscribers across Asia, Middle East and Africa, Etisalat\u2019s success can also be attributed to its continued efforts in developing its customer loyalty programmes, sports sponsorship commitments and in driving the digital future to empower societies.<\/p>\n Etisalat pioneering 5G efforts in the region and delivering one of the fastest, smartest and best-connected places on earth during the global mega Expo 2020 Dubai has attributed to its success as a brand in the region. As the premier digital services and telecommunications partner of Expo 2020 Dubai, Etisalat is prepared to deliver the event\u2019s visitors and delegates 5G connectivity that brings the Expo themes to life for the 25 million expected visitors.<\/p>\n Several factors have attributed to the success and growth of Etisalat\u2019s brand value mainly driven by an innovative customer service strategy, adapting well to a digital savvy marketplace, leading the 5G revolution and the successful launch of global brand building initiatives. Etisalat has also led digital innovation in the country by working on several digital initiatives in infrastructure, entertainment and smart cities.<\/p>\n Etisalat has reached out and engaged with its consumers across markets with global branding initiatives by sponsoring global football teams and clubs aligning with the brand\u2019s priorities of being at the forefront of major sporting events. Etisalat also launched the new positioning campaign \u2018Together Matters\u2019 to highlight togetherness among its subscribers in today\u2019s world of connectivity.<\/p>\n Brand Finance, is the world\u2019s leading independent branded business valuation and strategy consultancy, and is the organisation behind the Global 500 Brands and Telecom 300 league table of the world\u2019s biggest brands ranked by their brand value, assesses the dollar value of the reputation, image and intellectual property of the brand.<\/p>\n Etisalat today set another milestone by coming out on top again as \u2018The Most Valuable Consumer Brand\u2019 and \u2018The Most Valuable Telecom Brand\u2019 in Middle East and Africa (MEA) by Brand Finance as a recognition for the success and growth of the brand spurred by digital customer service driven strategy and engaging with consumers across […]<\/p>\n","protected":false},"author":1,"featured_media":18908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/18907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=18907"}],"version-history":[{"count":2,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/18907\/revisions"}],"predecessor-version":[{"id":24994,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/18907\/revisions\/24994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/18908"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=18907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=18907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=18907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2020\/01\/Regional-Analysis-Map-300x300.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"