{"id":1869,"date":"2018-01-07T09:36:57","date_gmt":"2018-01-07T09:36:57","guid":{"rendered":"http:\/\/middleeastevents.com\/blog\/?p=1869"},"modified":"2018-01-07T09:36:57","modified_gmt":"2018-01-07T09:36:57","slug":"ikea-introduces-arabic-reassembled-as-part-of-uae-initiative-to-spread-love-for-the-arabic-language","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/ikea-introduces-arabic-reassembled-as-part-of-uae-initiative-to-spread-love-for-the-arabic-language\/","title":{"rendered":"IKEA Introduces &#8216;Arabic Reassembled&#8217; As Part Of UAE Initiative To Spread Love For The Arabic Language"},"content":{"rendered":"<p>IKEA, the much-loved Swedish home furnishing retailer, has designed an initiative named \u2018Arabic Reassembled\u2019 to encourage children to learn and engage with the Arabic language. 68%* of young Arabic-speaking nationals in the GCC confirm they use English more than Arabic, so to support the UAE Government\u2019s initiatives, IKEA has designed a fun and creative solution for children, the way it knows best.<\/p>\n<p>During Arab Literacy Day on 8 January, children will be given the chance to assemble 12 different Arabic words using the universally familiar IKEA instruction manual. While making Arabic words that are used daily, children will be able to learn while having fun!<\/p>\n<p>Vinod Jayan, Managing Director \u2013 IKEA UAE, Qatar, Egypt and Oman said, \u201cWe have been inspired by UAE Government\u2019s initiatives to promote the value of the Arabic language amongst Arab-speaking children. We have fused our simple approach to assembly with learning Arabic, giving little ones a fresh and new way to learn. This initiative is aligned with our Let\u2019s Play campaign, as we believe in the importance of play for emotional health and wellbeing \u2013 and we can\u2019t wait to see it in action!\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1870 size-full\" src=\"http:\/\/middleeastevents.com\/blog\/wp-content\/uploads\/2018\/01\/ikea.png\" alt=\"\" width=\"223\" height=\"540\" srcset=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2018\/01\/ikea.png 223w, https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2018\/01\/ikea-124x300.png 124w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IKEA, the much-loved Swedish home furnishing retailer, has designed an initiative named \u2018Arabic Reassembled\u2019 to encourage children to learn and engage with the Arabic language. 68%* of young Arabic-speaking nationals in the GCC confirm they use English more than Arabic, so to support the UAE Government\u2019s initiatives, IKEA has designed a fun and creative solution [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/1869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=1869"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/1869\/revisions"}],"predecessor-version":[{"id":1871,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/1869\/revisions\/1871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/1870"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=1869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=1869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=1869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}