{"id":18688,"date":"2020-01-06T11:09:43","date_gmt":"2020-01-06T07:09:43","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=18688"},"modified":"2020-01-06T11:11:25","modified_gmt":"2020-01-06T07:11:25","slug":"nissan-brings-ariya-concept-japanese-hospitality-to-ces","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/nissan-brings-ariya-concept-japanese-hospitality-to-ces\/","title":{"rendered":"Nissan Brings Ariya Concept, Japanese Hospitality To CES"},"content":{"rendered":"

Nissan is bringing a touch of Japanese hospitality to CES 2020 with exhibits that show the brand\u2019s vision for the future of mobility, from the Ariya Concept electric crossover<\/a> to a zero-emission ice cream van and a self-sinking golf ball.<\/p>\n

The Nissan Ariya Concept<\/a> is making its North American debut at the Las Vegas trade show. Bringing together advanced technologies on an all-new EV platform, the zero-emission crossover embodies Nissan Intelligent Mobility, an expansive lineup of vehicle technologies and services that deliver an innovative, future-thinking driving and ownership experience for the customer, today and tomorrow.<\/p>\n

\u201cThe Ariya Concept highlights Nissan\u2019s promise of an entirely new driving experience that\u2019s just on the horizon,\u201d said Takao Asami, senior vice president for research and advanced engineering at Nissan. \u201cThis zero-emission crossover isn\u2019t a concept car based on far-off ideas; it\u2019s a showcase of technologies available in the very near term.\u201d<\/p>\n

To show they\u2019re real, Nissan has also taken these technologies out of the car and developed new, creative uses for them. Nissan is showing these at CES so our guests can experience them through fun, everyday activities.<\/p>\n

To welcome CES visitors, the design and layout of Nissan\u2019s booth \u2013 and even the fragrance (a subtle scent of bergamot and green tea) \u2013 reflect traditional Japanese hospitality and attention to detail.<\/p>\n

\u201cOmotenashi is a Japanese philosophy of hospitality that manifests in careful attention to detail that may be undetectable to guests, but contributes to the most memorable experience possible,\u201d explained Alfonso Albaisa, senior vice president for global design at Nissan. \u201cThat\u2019s what we want to offer our customers, and of course our guests at our booth. We\u2019ve tried to create an immersive experience that gives you the same feeling of hospitality, excitement and Japanese craftsmanship that you will feel behind the wheel of our latest vehicles and technologies that bring the future to life today!\u201d<\/p>\n

Highlights of Nissan\u2019s CES exhibit include:<\/p>\n