{"id":18532,"date":"2019-12-23T11:33:30","date_gmt":"2019-12-23T07:33:30","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=18532"},"modified":"2019-12-23T11:33:30","modified_gmt":"2019-12-23T07:33:30","slug":"mena-creative-community-scores-big-in-2019-a-look-back-at-the-hottest-content-on-tiktok-this-year","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/mena-creative-community-scores-big-in-2019-a-look-back-at-the-hottest-content-on-tiktok-this-year\/","title":{"rendered":"MENA Creative Community Scores Big In 2019: A Look Back At The Hottest Content On TikTok This Year"},"content":{"rendered":"<p>Rounding off a big year for TikTok\u2019s creative community, the world\u2019s leading short-form video platform has revealed the nation\u2019s most memorable moments of 2019. Growing quickly and steadily in the Middle East and worldwide, TikTok has attracted an immense and active base of creators producing creative videos, across music, fashion, sports, education and more.<\/p>\n<p>Challenges, a TikTok feature that inspires users to respond creatively and share content, were a big hit in the MENA region in 2019, generating a whopping 4.7 billion views across the region. Driving a feeling of community on the platform, TikTok challenges are entertaining but can also drive awareness around positive social initiatives, helping users find common ground while expressing their differences.<\/p>\n<p><strong><em>A look back at 2019:<\/em><\/strong><\/p>\n<p>Under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, TikTok partnered with the Arab Hope Makers initiative, launching the <a href=\"https:\/\/www.tiktok.com\/tag\/%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84?name=%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\"><strong>#<\/strong><\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84?name=%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\">\u0635\u0646\u0627\u0639<\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84?name=%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\">_<\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84?name=%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\">\u0627\u0644\u0623\u0645\u0644<\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84?name=%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\"><strong> (<\/strong><\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84?name=%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\" target=\"_blank\" rel=\"noopener\"><strong>Hope<\/strong><\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84?name=%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\"><strong>Makers<\/strong><\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84?name=%D8%B5%D9%86%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D9%85%D9%84&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\"><strong>)<\/strong><\/a> challenge which invited users to create a short film of themselves doing good deeds. Quickly becoming the most engaging social initiative challenge, this challenge generated <strong>35 million\u00a0 views<\/strong>.<\/p>\n<p>Rising to the top <strong>effects-based challenge<\/strong> spot of 2019, was the <a href=\"https:\/\/vm.tiktok.com\/QhmgwJ\/\" target=\"_blank\" rel=\"noopener\"><strong>#greenscreen<\/strong><\/a> challenge allowing users to insert background images or videos into their short films to show off their creative storytelling skills, and generating <strong>190 million views<\/strong>.<\/p>\n<p>The <a href=\"https:\/\/vm.tiktok.com\/QhSVHW\/\" target=\"_blank\" rel=\"noopener\"><strong>#choices<\/strong><\/a> challenge galvanized <strong>99 million views<\/strong> as content creators used <strong>memes<\/strong> to answer a series of questions about themselves, cleverly syncing their answers to music tracks.<\/p>\n<p><strong>The most engaging dance-based challenge<\/strong> was the <a href=\"https:\/\/vm.tiktok.com\/QhXF4g\/\" target=\"_blank\" rel=\"noopener\"><strong>#big_fun<\/strong><\/a> challenge, generating <strong>41 million views<\/strong> and seeing users bring a short musical play to life with a fun script and dance routine.<\/p>\n<p>The most popular <strong>game-based challenge<\/strong> was the <a href=\"https:\/\/www.tiktok.com\/tag\/%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9?name=%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\"><strong>#<\/strong><\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9?name=%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\">\u062a\u062d\u062f\u064a<\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9?name=%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\">_<\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9?name=%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\">\u0648\u0635\u0631\u0627\u062d\u0629<\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9?name=%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\"><strong> (<\/strong><\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9?name=%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\" target=\"_blank\" rel=\"noopener\"><strong>Truth<\/strong><\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9?name=%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\"><strong>or<\/strong><\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9?name=%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\"><strong>Dare<\/strong><\/a><a href=\"https:\/\/www.tiktok.com\/tag\/%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9?name=%D8%AA%D8%AD%D8%AF%D9%8A_%D9%88%D8%B5%D8%B1%D8%A7%D8%AD%D8%A9&amp;u_code=669d25mmggi74&amp;language=en&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=137601035774296064&amp;tt_from=copy&amp;utm_source=copy&amp;source=h5_m\"><strong>)<\/strong><\/a> challenge, generating <strong>44 million views<\/strong> as users spent time playing the classic game, choosing to answer questions or take on dares.<\/p>\n<p><strong><em>Looking ahead to 2020:<\/em><\/strong><\/p>\n<p>Launching in collaboration with Emaar on 25<sup>th<\/sup> December, the last challenge of the year: #<strong>2020MakeAWish <\/strong>will inspire users to wish loved ones well for the new year.\u00a0 Backed by a new song created exclusively for the challenge, #2020MakeAWish is an interactive and memorable way to celebrate the dawn of a new decade.<\/p>\n<p>Commenting on TikTok\u2019s mission to empower creative expression, <strong>Rami Zeidan, Head of Video and Creative Content at TikTok<\/strong>, said, \u201c2019 has been a huge year for our creative community in the MENA region who continue to raise the bar with diverse and compelling content. We\u2019re proud to have provided an outlet for artistic expression for so many people. #2020MakeAWish is the perfect platform to propel us into the new year and as we set our sights on 2020, we look forward to shining a spotlight on the region\u2019s best talent.\u201d<\/p>\n<p><strong><em>Closing out the year in style:<\/em><\/strong><\/p>\n<p>Building on a long-term partnership with Emaar, TikTok will be wowing crowds with an extended, creative showcase lighting up Emaar\u2019s iconic Burj Khalifa in the heart of downtown Dubai on New Year\u2019s Eve. The unmissable spectacle, which will take advantage of the latest LED technology promises to captivate audiences\u2019 attention.<\/p>\n<p>TikTok will also be recognizing and honoring the region\u2019s top creators with its inaugural \u2018TikTok Hero Awards\u2019, which will be revealed on New Year\u2019s Eve.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18533\" src=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/12\/Arab-Hope-Makers-Challenge-146x300.jpeg\" alt=\"\" width=\"146\" height=\"300\" srcset=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/12\/Arab-Hope-Makers-Challenge-146x300.jpeg 146w, https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/12\/Arab-Hope-Makers-Challenge-497x1024.jpeg 497w, https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/12\/Arab-Hope-Makers-Challenge.jpeg 589w\" sizes=\"auto, (max-width: 146px) 100vw, 146px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18534\" src=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/12\/Truth-or-Dare-Challenge-145x300.jpeg\" alt=\"\" width=\"145\" height=\"300\" srcset=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/12\/Truth-or-Dare-Challenge-145x300.jpeg 145w, https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/12\/Truth-or-Dare-Challenge.jpeg 471w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rounding off a big year for TikTok\u2019s creative community, the world\u2019s leading short-form video platform has revealed the nation\u2019s most memorable moments of 2019. Growing quickly and steadily in the Middle East and worldwide, TikTok has attracted an immense and active base of creators producing creative videos, across music, fashion, sports, education and more. Challenges, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/18532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=18532"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/18532\/revisions"}],"predecessor-version":[{"id":18535,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/18532\/revisions\/18535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/18534"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=18532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=18532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=18532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}