{"id":17739,"date":"2019-11-11T13:36:36","date_gmt":"2019-11-11T09:36:36","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=17739"},"modified":"2019-11-11T13:36:36","modified_gmt":"2019-11-11T09:36:36","slug":"cartoon-network-middle-east-sony-music-entertainment-use-the-power-of-music-to-engage-children-across-the-uae-in-a-positive-message-around-anti-bullying","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/cartoon-network-middle-east-sony-music-entertainment-use-the-power-of-music-to-engage-children-across-the-uae-in-a-positive-message-around-anti-bullying\/","title":{"rendered":"Cartoon Network Middle East & Sony Music Entertainment Use The Power Of Music To Engage Children Across The UAE In A Positive Message Around Anti-Bullying"},"content":{"rendered":"

Cartoon Network Middle East has teamed up with Sony Music Entertainment Middle East to release a unique and impactful song featuring YouTube stars; the sisters Rawan and Rayan. The Song entitled \u201cYa As7ab (hey fiends)\u201d speaks directly to children about the effects of bullying and shares positive messages around inclusion. The catchy Arabic pop song with an accompanying music video will be released worldwide on all music services and platforms on 11th<\/sup> November.<\/p>\n

This initiative is a part of Cartoon Network Middle East\u2019s UAE-wide anti-bullying campaign \u2018CN Buddy Network\u2019 which encourages children aged 5 to 12 years to ‘Be a Buddy, Not a Bully.’ The music video was filmed at the Collegiate American School in Dubai and featured students sharing positive messages that address both bullies and those being bullied. \u00a0The song can be viewed or streamed on Rayan and Rawan\u2019s YouTube channel, Cartoon Network\u2019s channel, TV and across over 400 global music services including Anghami, Spotify, Apple Music and Deezer.<\/p>\n

Darine El-Khatib, Senior Director Creative Strategy and Brand Development at WarnerMedia MENA and Turkey said: \u201c2019 marks the year of tolerance in the UAE, and so does the Buddy Network which aims to spread friendship through various touchpoints. Music is a powerful means to connect with people as it speaks directly to them, that is why we partnered with Sony Music to further reinforce the message of Buddy Network. Rayan and Rawan have a great connection with audiences in the Middle East, especially with children, so we are confident that they will be able to deliver the values and messages that counter bullying and hopefully can effect change.\u201d<\/p>\n

Mike Fairburn, General Manager, Sony Music Entertainment Middle East, said: \u201cSony Music Entertainment is an inclusive organization and we are proud to partner with Cartoon Network in the Middle East to raise awareness of this important topic. Rawan & Rayan share this passion for positive inclusion and we are all extremely excited to launch this fantastic song and video as part of the \u201cCN Buddy Network\u201d initiative.\u201d<\/p>\n

Cartoon Network Middle East\u2019s \u2018CN Buddy Network\u2019 initiative in the UAE is part of a global campaign introduced in 2014 and rolled out in the Middle East for the first time this year to educate children and parents about the effects of bullying, with practical ways to counter it.<\/p>\n

To watch the video, please follow the link \u2013 https:\/\/beabuddy.cartoonnetworkmena.com\/<\/a><\/p>\n

Stay in touch with Rawan & Rayan via YouTube<\/a> and Instagram<\/a><\/p>\n

For news and announcements from Sony Music Entertainment Middle East stay tuned to Instagram<\/a><\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Cartoon Network Middle East has teamed up with Sony Music Entertainment Middle East to release a unique and impactful song featuring YouTube stars; the sisters Rawan and Rayan. The Song entitled \u201cYa As7ab (hey fiends)\u201d speaks directly to children about the effects of bullying and shares positive messages around inclusion. The catchy Arabic pop song […]<\/p>\n","protected":false},"author":1,"featured_media":17740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/17739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=17739"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/17739\/revisions"}],"predecessor-version":[{"id":17742,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/17739\/revisions\/17742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/17740"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=17739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=17739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=17739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}