{"id":17257,"date":"2019-10-24T14:56:50","date_gmt":"2019-10-24T10:56:50","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=17257"},"modified":"2019-10-24T14:56:50","modified_gmt":"2019-10-24T10:56:50","slug":"be-a-force-for-good-with-choithrams-mastercard-and-world-food-programme","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/be-a-force-for-good-with-choithrams-mastercard-and-world-food-programme\/","title":{"rendered":"Be A Force For Good With Choithrams, Mastercard And World Food Programme"},"content":{"rendered":"
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For the fifth consecutive year,\u00a0Choithrams\u00a0is running a charitable campaign across its stores in Dubai to help the World Food Programme (WFP) deliver school meals to children in need in the Middle East. Until 31 December 2019,\u00a0Choithrams\u00a0will donate between AED 1 and AED 4 to WFP every time a customer purchases a Goodness Foods product marked with a special sticker. For WFP, AED 1 is the average cost to feed a child a nutritious school meal around the world.<\/p>\n

Building on the success of last year\u2019s campaign, which saw more than 1 million school meals being donated to vulnerable children in the region, and as part of its commitment to be a force for good,\u00a0Mastercard\u00a0is pledging its support to\u00a0Choithrams\u00a0and the WFP to achieve its vision of a world with Zero Hunger. From 15 November until the end of the year, Choithrams\u2019 customers will be invited to add a donation to WFP upon checkout, with Mastercard rewarding shoppers\u2019 generosity by doubling each donation made using a Mastercard product.<\/p>\n<\/div>\n

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Since 2015, a total of US$2million has been raised and contributed by Choithrams to support WFP\u2019s food assistance programme in the Middle East and West Africa, where Choithrams operates. Most of these funds have been allocated to WFP\u2019s School Meals programme in Jordan and Benin. WFP school meals work as a powerful incentive for underprivileged parents to send their children to school, where they can receive nutritious meals, whilst also contributing positively to the local economy by supporting local farmers and food suppliers.<\/p>\n<\/div>\n

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\u201cChoithrams\u2019 history and corporate\u00a0culture are\u00a0deeply anchored in our commitment to\u00a0the community.\u00a0Five years ago, we\u00a0chose to join forces with WFP and\u00a0put all our weight behind offering as many children as possible the\u00a0nutritious food\u00a0they need to\u00a0go to school,\u00a0focus\u00a0in class,\u00a0lead\u00a0healthy\u00a0lives\u00a0and achieve their potential, and we intend to pursue that road for another ten years,\u201d said\u00a0Lekhu Pagarani, Chairman, Choithrams.\u00a0<\/strong>\u201cOur long-standing relationship with both WFP and Mastercard, who have made it possible for us to contribute to a cause we feel deeply connected to, continues to grow. Foremost, we applaud our generous customers and our employees in making this effort a success over the years; they are the key driver of our engagement.\u201d<\/p>\n

Mastercard is deeply engaged in the fight against hunger alongside WFP in the UAE and around the world, engaging in a global partnership with the institution since 2012. Together, Mastercard and WFP are helping vulnerable communities take important steps towards breaking the cycle of hunger and poverty for future generations. With the support of its customers and business partners such as Choithrams, Mastercard has fundraised for more than 33 million meals for WFP through 84 campaigns and activations last year. Since 2015, Mastercard employees have also applied their professional expertise via 20 missions to WFP field offices to conduct the WFP School Meals Cost-Benefit Analysis, to help make the case for increased investment in school meals, demonstrating that each US$1 invested in school meals brings up to US$10 in economic return.<\/p>\n

\u201cMastercard is committed to giving back to society and positively impacting the lives of millions across the globe,\u201d said\u00a0Mustapha Kassem, Vice President, Marketing and Communications, MENA, Mastercard<\/strong>. \u201cOur partnership with Choithrams supports our pledge to provide meals to children in need across the region and around the world as part of our global partnership with WFP. Doing well by doing good is in our DNA, and we\u2019re delivering on this promise by forging partnerships that allow us to Start Something Priceless in our communities.\u201d<\/p>\n

\u201cWe value our continuing partnership with Choithrams and Mastercard,\u201d said\u00a0Mageed Yahia, Head of the World Food Programme Office in UAE and WFP Representative in GCC<\/strong>. \u201cTheir ongoing support coupled with their wide reach contribute to our constant efforts to raise much-needed public awareness and funds for WFP\u2019s mission and cause. Together, we work hard to ensure that many of the children and families affected by hunger and food insecurity receive the support they need and remain hopeful of a future world with Zero-Hunger\u201d, he added.<\/p>\n

Mastercard and Choithrams\u2019 partnership with WFP focuses on the transformational power of school meals, which can help improve children\u2019s health, school enrollment, cognitive development, and future lifetime earnings. In many cases, school meals \u2013 which are sometimes the only regular, nutritious meal a child receives \u2013 are key to unlocking children\u2019s full potential and helping communities build self-sufficiency. Creating opportunities to allow consumers to give back seamlessly, demonstrates the value industry players can bring through partnerships, ultimately making a difference to the life of those in need.<\/p>\n

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For the fifth consecutive year,\u00a0Choithrams\u00a0is running a charitable campaign across its stores in Dubai to help the World Food Programme (WFP) deliver school meals to children in need in the Middle East. Until 31 December 2019,\u00a0Choithrams\u00a0will donate between AED 1 and AED 4 to WFP every time a customer purchases a Goodness Foods product marked […]<\/p>\n","protected":false},"author":1,"featured_media":17258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/17257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=17257"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/17257\/revisions"}],"predecessor-version":[{"id":17259,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/17257\/revisions\/17259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/17258"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=17257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=17257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=17257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}