{"id":16769,"date":"2019-10-10T12:28:03","date_gmt":"2019-10-10T08:28:03","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=16769"},"modified":"2019-10-10T12:28:03","modified_gmt":"2019-10-10T08:28:03","slug":"prolight-sound-middle-east-to-raise-curtain-on-events-evolution","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/prolight-sound-middle-east-to-raise-curtain-on-events-evolution\/","title":{"rendered":"Prolight + Sound Middle East To Raise Curtain On Events Evolution"},"content":{"rendered":"

Fast paced changes in technology impacting the events and entertainment business are demanding regular reinvestment for survival, according to exhibitors lining up for this month\u2019s Prolight + Sound Middle East, the region\u2019s dedicated exhibition and conference for Professional Lighting, Audio & AV Technology, in Dubai.<\/p>\n

Exhibitors believe outsourcing will become the \u2018norm\u2019 for venues as eventgoers look for greater sophistication and technology capabilities which are driving ever higher expectations.<\/p>\n

Dubai\u2019s Even2, which delivers and executes rigging and temporary structure event solutions, says its kinetic movement systems, which enable it to move scenic objects or lighting elements throughout a show, put the technology factor into perspective.<\/p>\n

Its spokesperson Alex Eiben said a trend towards more unique and intimate event experiences is reshaping the industry.<\/p>\n

\u201cThe effects of new technology are visible everywhere. Our industry is an extremely fast-moving market, technology gets old within a few years and you have to constantly invest in the newest technology and equipment if you want to be ahead of the game,\u201d he said.<\/p>\n

Looking to meet anticipated demand from Dubai\u2019s vibrant event scene and the high potential of Saudi Arabia\u2019s burgeoning entertainment landscape, Even2 has invested in expansion within KSA, upscaling its equipment stock and warehousing.<\/p>\n

Meanwhile Taiwan\u2019s KUPO Company says despite demand for hi-technology solutions, providers will also have to live up to the need for \u2018green\u2019 operations. The company will be at the show with an entire range of lighting, hardware, power accessories, hard cases and rigging and says \u2018green\u2019 technology will have a role to play in industry development.<\/p>\n

\u201cIt\u2019s good to see LED technology becoming more and more advanced because it\u2019s power-saving and GREEN is the industry trend,\u201d said spokeswoman Judy Huang.<\/p>\n

Finland\u2019s innovative loudspeaker systems manufacturer Aura Audio Oy is making its regional debut at the show with technology-driven subwoofers, processing amplifiers, software and simulation platforms and i3 installation speakers.<\/p>\n

Company spokesman Mika Isotalo says its regional market entry will focus on \u201cvery unique sound system solutions\u201d for installation in bars, restaurants and sports and music halls.<\/p>\n

\u201cEverything is being simulated these days, so there\u2019s less trial and error for events. There\u2019s lots of wireless activity with tablet and iPad control platforms to almost every solution, all of which makes things easier and faster,\u201d he says.<\/p>\n

This year\u2019s edition of Prolight + Sound Middle East will have a strong hi-tech focus and host over 50 exhibitors from 10 countries during its three-day run at the Dubai World Trade Centre from 15-17 October.<\/p>\n

\u201cThe show has evolved into a technological theatre of ground-breaking products and solutions which throws light on changing industry trends and innovation,\u201d explained Dishan Isaac, Senior Show Manager of Prolight + Sound Middle East. \u201cSuch is the scale of innovation that we have segmented the show into eight product feature categories so visitors can home in on their areas of specialisation.\u201d<\/p>\n

Prolight + Sound Middle East features include: lighting technology; Sound + PA equipment; Projection & LED display; Laser technology & effects; stage technology; truss systems, conference & communications technology as well as equipment, infrastructure and furnishings.<\/p>\n

Alongside the exhibition, the Events Technology and Entertainment Forum, a free-to-attend conference, will see some of the brightest industry minds from around the globe descend on Dubai, sharing their insights and expertise through tech talks, panel discussions and case study presentations.<\/p>\n

This year marks the fifth instalment of the international network of Prolight + Sound events worldwide, and is co-located with Light Middle East 2019, the region\u2019s dedicated exhibition, conference, and awards for lighting design and technology.<\/p>\n

More information is available at: www.prolightsoundme.com<\/a>.<\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Fast paced changes in technology impacting the events and entertainment business are demanding regular reinvestment for survival, according to exhibitors lining up for this month\u2019s Prolight + Sound Middle East, the region\u2019s dedicated exhibition and conference for Professional Lighting, Audio & AV Technology, in Dubai. Exhibitors believe outsourcing will become the \u2018norm\u2019 for venues as […]<\/p>\n","protected":false},"author":1,"featured_media":16771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/16769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=16769"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/16769\/revisions"}],"predecessor-version":[{"id":16772,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/16769\/revisions\/16772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/16771"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=16769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=16769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=16769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}