{"id":15780,"date":"2019-09-18T08:58:46","date_gmt":"2019-09-18T04:58:46","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=15780"},"modified":"2019-09-18T08:58:46","modified_gmt":"2019-09-18T04:58:46","slug":"adidas-inspires-self-expression-in-sport-with-new-varsity-style-jacket","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/adidas-inspires-self-expression-in-sport-with-new-varsity-style-jacket\/","title":{"rendered":"Adidas Inspires Self-Expression In Sport With New Varsity-Style Jacket"},"content":{"rendered":"<p>adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates the team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are.<\/p>\n<p>Designed to be worn before and after training, VRCT takes reworks an iconic design for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while a soft double-knit fabric enables year-round wearability.<\/p>\n<p>To inspire creativity and self-expression, the VRCT jacket features a classic adidas \u2018A\u2019 team patch that can be interchanged. Athletes can choose a word selected by some of adidas\u2019 leading creators including James Harden (FAMILY), Denise Schindler (I\u2019MPERFECT) and Ning Zetao (BRAVE). Each athlete worked collaboratively with adidas to create a patch that represents what they stand for and their own personal story.<\/p>\n<ul>\n<li><strong>Enjy Kiwan \u2013<\/strong> <strong>FAMILY<\/strong><\/li>\n<\/ul>\n<p>The inspiration behind her confidence and entrepreneurial success, shaping her into the person she is today.<\/p>\n<ul>\n<li><strong>Lu D\u2019Souza\u2013 I\u2019MPERFECT<\/strong><\/li>\n<\/ul>\n<p>Challenging the notion of perfection in society by proving that beauty comes in all shapes and sizes.<\/p>\n<ul>\n<li><strong>Tima Deryan \u2013 BRAVE<\/strong><\/li>\n<\/ul>\n<p>For overcoming challenges and summiting the highest peaks in the Middle East despite being faced with obstacles.<\/p>\n<ul>\n<li><strong>Walid Yari \u2013 YALA<\/strong><\/li>\n<\/ul>\n<p>For every time he pushes himself forward to be the best.<\/p>\n<p>James Harden, NBA MVP said: <em>\u201cSport is about showing the world who you are, and my style on and off the court has always been a big part of how I do that. VRCT takes the iconic varsity design and makes it a canvas for self-expression.\u201d <\/em><\/p>\n<p>The VRCT Jacket will be available from 12 September 2019 in stores and online at <a href=\"https:\/\/shop.adidas.ae\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/shop.adidas.ae\/en\/<\/a> and available in a selection of colorways.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15781\" src=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/09\/1-1-300x176.png\" alt=\"\" width=\"300\" height=\"176\" srcset=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/09\/1-1-300x176.png 300w, https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/09\/1-1-768x451.png 768w, https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/09\/1-1-1024x601.png 1024w, https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/09\/1-1.png 1854w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates the team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are. Designed to be worn before and after training, VRCT takes reworks an iconic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/15780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=15780"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/15780\/revisions"}],"predecessor-version":[{"id":15782,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/15780\/revisions\/15782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/15781"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=15780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=15780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=15780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}