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<\/p>\n","protected":false},"excerpt":{"rendered":"New results released by SEMrush, the award-winning all-in-one digital marketing suite, identifies the UAE and Saudi Arabia as clear leaders in GCC-wide online searches relating to digital security and transformation over the last 12 months.<\/p>\n
The back-data study covered four key strategic digital terms: \u2018digital transformation\u2019, \u2018digital marketing\u2019, \u2018cyber security\u2019 and \u2018computer security\u2019, with the significant increases in searches highlighting how the two Gulf states are setting the regional data protection agenda and leading demand.<\/p>\n
In terms of online search volume trends from August 2018 to August 2019, the UAE\u2019s most searched term was \u2018digital marketing\u2019, closely followed by \u2018cyber security\u2019. As for year-on-year growth, the fastest growing UAE search terms are \u2018digital marketing\u2019 at 28 per cent, followed by \u2018cyber security\u2019 at 25 per cent, \u2018digital transformation\u2019 at 24 per cent and \u2018computer security\u2019 at 23 per cent.<\/p>\n
Meanwhile, Saudi Arabia witnessed the largest single market jump in related search volumes during the same period. The Kingdom\u2019s fastest growing related term was \u2018digital transformation\u2019, which witnessed 123 per cent growth, with \u2018digital marketing\u2019 and\u00a0 and \u2018computer security\u2019 at 84 per cent and 30 per cent growth, respectively.<\/p>\n
\u201cThese insights provide marketers working within this sector greater clarity into the interests of residents and companies across both the UAE and Saudi Arabia. By harnessing this data, they will be able to support their own marketing campaigns and outreach to acquire new business leads as interest and investment grows,\u201d commented Adam Zeidan, Corporate Communications Manager at SEMrush for MENA region. \u201cAccording to Internal Data Corp, the UAE and Saudi Arabia will dedicate USD 8 billion and USD 11 billion, respectively, to IT and digital transformation in the next year, something marketers need to be monitoring.\u201d<\/p>\n
In recent years, the GCC has witnessed major digital initiatives by the public sector that have accelerated interest on the importance of moving forward issues such as digital transformation, digital marketing and cyber security. In line regional digital infrastructure and technology investment, the SEMrush search data identified these digital trends and sheds light on opportunity areas that could be enhanced further to boost public awareness.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
New results released by SEMrush, the award-winning all-in-one digital marketing suite, identifies the UAE and Saudi Arabia as clear leaders in GCC-wide online searches relating to digital security and transformation over the last 12 months. The back-data study covered four key strategic digital terms: \u2018digital transformation\u2019, \u2018digital marketing\u2019, \u2018cyber security\u2019 and \u2018computer security\u2019, with the […]<\/p>\n","protected":false},"author":1,"featured_media":15650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/15649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=15649"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/15649\/revisions"}],"predecessor-version":[{"id":15652,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/15649\/revisions\/15652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/15650"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=15649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=15649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=15649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}