{"id":15105,"date":"2019-08-21T16:00:31","date_gmt":"2019-08-21T12:00:31","guid":{"rendered":"https:\/\/www.middleeastevents.com\/blog\/?p=15105"},"modified":"2019-08-21T16:00:31","modified_gmt":"2019-08-21T12:00:31","slug":"ikea-2020-catalogue-launches-with-a-fresh-start","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/ikea-2020-catalogue-launches-with-a-fresh-start\/","title":{"rendered":"IKEA 2020 Catalogue Launches With A Fresh Start"},"content":{"rendered":"<p>Swedish Furniture giant, IKEA, launched today its all-new 2020 Catalogue at an event in its Dubai Festival City Mall store. This year\u2019s catalogue theme is \u2018A fresh start\u2019 and focuses on how important mental and physical rest is for people to feel happy and live life to the fullest.<\/p>\n<p>In its 2020 edition, the catalogue aims to launch product ranges that are affordable, high in quality and sustainable in nature for each season. IKEA has come up with innovative solutions that are relevant and have a distinct look and features.<\/p>\n<p>IKEA has four upcoming seasonal launches, The <strong>Autumn Launch<\/strong> in the 2020 catalogue is about a fresh start as it\u2019s when the holiday period is over, people go back to their offices and kids begin the new year at school. The <strong>Winter Launch <\/strong>is all about \u2018celebration and joy\u2019 and how to transform your home to make space for its ever-changing members and activities. Meanwhile the <strong>Spring Launch<\/strong> encourages people to have a \u2018conscious home\u2019 with innovative new IKEA products that can be repurposed, repaired, reused, resold, and recycled. Finally, the <strong>Summer Launch<\/strong> looks at \u2018expanded homes\u2019 and having fun with the great outdoors.<\/p>\n<p>Commenting on the launch, Vinod Jayan, Managing Director \u2013 IKEA UAE, Egypt and Oman at IKEA commented, \u201cOur 2020 Catalogue is all about helping people put things in perspective and offer them innovative ideas and solutions to give them a fresh start. We want our customers to be able to do this every day and live by the fresh start motto. With different personalities and preferences in the UAE, we are keen to offer better solutions to the many and we truly believe that focusing on sleep to improve your life is essential, which is the essence of our 2020 catalogue.\u201d<\/p>\n<p>At the event, IKEA also announced the results of its independent online survey that delved into the UAE\u2019s most popular scents and how they make people feel. Gathering results from over 4,000 respondents across the UAE, the survey revealed that residents prefer fresh scents with zesty, minty and fruity notes, with 55% respondents saying these triggered a feeling of happiness.<\/p>\n<p>Seventy-three per cent of respondent answered they preferred fresh scents as opposed to warm, woody and spicy scents. When it came to objects that people loved the smell of, 60% of participants called out the fresh smell of a new book, with 40% saying they enjoyed the scent of a fresh new catalogue, stating the smell of a catalogue made them feel excited (35%), happy (19%) or relaxed (17%). More than a third (37%) of people said their top scent was fruity fresh, with 29% stating that they loved zesty fresh fragrances.<\/p>\n<p>Following the research, IKEA worked with a perfumer to create a scent inspired by the feeling of freshness to tie in with the launch of its new 2020 catalogue as well as the research findings. \u00a0The scent featured various fresh top notes including Kiwi, mandarin, guava and pomegranate and base notes including blackberry, sandalwood and musk.<\/p>\n<p>Lucky guests that attended the exclusive 2020 catalogue launch were given a limited-edition \u2018fresh start\u2019 fragrance to enjoy in their own homes and as a keepsake from the event.<\/p>\n<p>The IKEA 2020 catalogue is available in store now and online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15106\" src=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/08\/2-3.png\" alt=\"\" width=\"168\" height=\"240\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15107\" src=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/08\/2A-3.jpg\" alt=\"\" width=\"239\" height=\"159\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15108\" src=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/08\/2B.jpg\" alt=\"\" width=\"239\" height=\"159\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swedish Furniture giant, IKEA, launched today its all-new 2020 Catalogue at an event in its Dubai Festival City Mall store. This year\u2019s catalogue theme is \u2018A fresh start\u2019 and focuses on how important mental and physical rest is for people to feel happy and live life to the fullest. In its 2020 edition, the catalogue [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/15105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=15105"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/15105\/revisions"}],"predecessor-version":[{"id":15109,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/15105\/revisions\/15109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/15106"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=15105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=15105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=15105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}