{"id":12802,"date":"2019-04-15T10:55:17","date_gmt":"2019-04-15T06:55:17","guid":{"rendered":"http:\/\/www.middleeastevents.com\/blog\/?p=12802"},"modified":"2019-04-15T10:55:17","modified_gmt":"2019-04-15T06:55:17","slug":"mashreq-raises-the-bar-on-premium-card-payment-experience-with-idemia","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/mashreq-raises-the-bar-on-premium-card-payment-experience-with-idemia\/","title":{"rendered":"Mashreq Raises The Bar On Premium Card Payment Experience With IDEMIA"},"content":{"rendered":"<p>Mashreq Bank, one of the leading financial institutions in the UAE, boasts a proud tradition of introducing cutting-edge banking products for its customers. It was the first bank to introduce \u201cPortrait\u201d, the UAE\u2019s first \u201cselfie\u201d credit card, which allowed card holders to upload a photo of their choice from their cell phone and receive a customized credit card.<\/p>\n<p>Driven by its innovative culture, Mashreq was also one of the early adopters of metal cards in the UAE. Leveraging IDEMIA\u2019s smart metal technology, Mashreq introduced personalized metal cards as a premium payment instrument, replacing the Solitaire card, for its high-end customer segment in 2016.<\/p>\n<p><strong>Mashreq and IDEMIA: a history of leadership <\/strong><\/p>\n<p>Powered by IDEMIA\u2019s expertise in design and personalization services, the Mashreq metal bank card serves as a prestigious and unique status symbol for its card holders. This drive to ensure customer excellence has seen Mashreq Bank issue over 15,000 metal cards to its premium customers since its introduction.This is the highest number of metal cards issued by a single bank in the UAE.<\/p>\n<p>&#8220;We are extremely pleased to be working with IDEMIA for our metal card products,\u201d said Pankaj Kundra, Head of Payments at Mashreq Bank. \u201cThroughout our partnership, IDEMIA has supported Mashreq with proven and innovative technology so that we are able to deliver a signature payment experience to our high-end segment to complement the lifestyle of our elite consumer base. \u201c<\/p>\n<p>\u201cWe are proud that our metal card technology has been Mashreq Bank\u2019s preferred choice since 2016,\u201d said Julia Schoonenberg, Senior Vice President (Middle East\u00a0 &amp; Africa), Financial Institutions, IDEMIA. \u201cThis is yet another step that deepens our relationship, which started out in 2011. As a market leader in metal cards, IDEMIA strives to provide our clients with high-quality products that reflect their commitment to high-end customers.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12803\" src=\"http:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/04\/E-5-300x214.jpg\" alt=\"\" width=\"300\" height=\"214\" srcset=\"https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/04\/E-5-300x214.jpg 300w, https:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/04\/E-5.jpg 730w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mashreq Bank, one of the leading financial institutions in the UAE, boasts a proud tradition of introducing cutting-edge banking products for its customers. It was the first bank to introduce \u201cPortrait\u201d, the UAE\u2019s first \u201cselfie\u201d credit card, which allowed card holders to upload a photo of their choice from their cell phone and receive a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/12802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=12802"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/12802\/revisions"}],"predecessor-version":[{"id":12804,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/12802\/revisions\/12804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/12803"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=12802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=12802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=12802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}