{"id":12711,"date":"2019-04-11T12:14:14","date_gmt":"2019-04-11T08:14:14","guid":{"rendered":"http:\/\/www.middleeastevents.com\/blog\/?p=12711"},"modified":"2019-04-11T12:14:14","modified_gmt":"2019-04-11T08:14:14","slug":"walid-abdel-malik-opens-sleep-expo-middle-east","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/walid-abdel-malik-opens-sleep-expo-middle-east\/","title":{"rendered":"Walid Abdel Malik Opens Sleep Expo Middle East"},"content":{"rendered":"

Walid Abdel Malik, Director of Business Registration and Licensing in\u00a0the Business Registration & Licensing (BRL) sector in the Department of Economic Development (DED),\u00a0inaugurated today the very first staging of Sleep Expo Middle East at the Dubai Festival\u00a0City\u00a0Arena.\u00a0 The event opened its doors to both trade visitors and consumers across the region, showcasing the latest advances in in the sleep technology space.<\/span><\/p>\n

Malik\u00a0led the ribbon cutting ceremonies and toured the exhibition area accompanied by\u00a0a number of the most prominent business personalities from the hospitality sector, mattress and bedding markets and other related industries.<\/span><\/p>\n

A first-of-its-kind event in the region, Sleep Expo\u00a0is the only event in the\u00a0Middle East focused on advancing the sleep movement. Sleep deprivation has become a global epidemic and now stands at the forefront of public health, especially with the serious health risks associated with not getting quality shut-eye.\u00a0 This trend has become the main driver behind the growing sleep industry, which has expanded exponentially in terms of innovations designed to promote quality shut-eye.<\/span><\/p>\n

The event, which will run until Saturday, April 13, consists of: a three-day exhibition featuring an expansive showcase and live demonstrations of cutting-edge sleep technologies and solutions; a world-class two-day conference designed to tackle new developments, scientific discussions and best practices in sleep health; and, a dynamic Sleep Care Zone, a dedicated area for visitors to experience services that will aid them in better sleep.\u00a0<\/span><\/p>\n

Taher Patrawala, Director of Media Fusion, which is organising the show, said, “Sleep Expo Middle East aims to support the burgeoning sleep industry, which is indicated to achieve higher growth in the coming years.\u00a0 The demand for sleep aid products, technology and services are expected to continue to increase, underpinning further growth in the industry.\u00a0 Equally important is our commitment to help the local hospitality sector seize the growth opportunities presented by the upcoming Expo 2020 in Dubai. Sleep Expo Middle East is the perfect venue for hotels, resorts and other property developers to come face-to-face with the best mattress and bedding suppliers.\u00a0 The trade show has an expansive showcase of the highest level and most varied products that can surely meet the unique business requirements of every hospitality segment.”<\/span><\/p>\n

A renewed focus on quality sleep has become a key trend\u00a0driving\u00a0the\u00a0market growth of the mattress industry.\u00a0 Based on the latest research carried out by a leading international advisory organisation promoting awareness on the link between sleep and health, mattresses can affect the quality of slumber a person gets every night.\u00a0 This has pushed mattress technology to grow in leaps and bounds over the years, the latest breakthroughs of which are highlighted at the event.<\/span><\/p>\n

“Overall wellness is increasingly on consumers’ agenda nowadays so they have a better understanding that sleep is vital to a healthy lifestyle.\u00a0 This is also the reason why hotels invest a lot in finding the perfect bedding.\u00a0 A great night’s sleep is the ultimate luxury they want to provide their guests. Both B2B and B2C visitors will be spoilt for choice when they come visit our booth at the event,” commented Thomas Gourdie, Online Sales Manager for Silentnight UAE. Silentnight’s anti-snore pillow, which debuted at the event, are just one of the brands many products that are drawing visitors’ attention.\u00a0<\/span><\/p>\n

The second day of the conference, to be staged on April 13th, is for the B2C segment with focus on common consumer sleep issues.\u00a0 Key topics to be discussed include:\u00a0Sleep in Pregnant Women, Babies and Children;\u00a0How do Sleep Patterns affect our Psychology, Lifestyle, and Relationships?;\u00a0and,\u00a0Dealing With Sleep Deprivation and Insomnia Effectively in the Workplace\u00a0among others.<\/span><\/p>\n

Sleep Care Zone, meanwhile, is a dedicated area for guests to try services that will aid them in better sleep.\u00a0 Among the most interesting features of the zone are free Sleep Consultations with experts from top-notch brands Nurture to Sleep and London Sleep Centre, Yoga-Nidra Classes, Foot Massages, and more.<\/span><\/p>\n

Sleep Expo Middle East is happening until\u00a0April 13, 2019 at the Dubai Festival\u00a0City\u00a0Arena. More information on the show, including exhibitors’ list, conference agenda and speakers, are available at\u00a0<\/span>www.sleepexpome.com<\/span>\u00a0<\/a>.<\/span><\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Walid Abdel Malik, Director of Business Registration and Licensing in\u00a0the Business Registration & Licensing (BRL) sector in the Department of Economic Development (DED),\u00a0inaugurated today the very first staging of Sleep Expo Middle East at the Dubai Festival\u00a0City\u00a0Arena.\u00a0 The event opened its doors to both trade visitors and consumers across the region, showcasing the latest advances […]<\/p>\n","protected":false},"author":1,"featured_media":12712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/12711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=12711"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/12711\/revisions"}],"predecessor-version":[{"id":12714,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/12711\/revisions\/12714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/12712"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=12711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=12711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=12711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}