{"id":11929,"date":"2019-03-27T10:12:33","date_gmt":"2019-03-27T06:12:33","guid":{"rendered":"http:\/\/www.middleeastevents.com\/blog\/?p=11929"},"modified":"2019-03-27T10:12:33","modified_gmt":"2019-03-27T06:12:33","slug":"digital-transformation-customer-experience-and-services-led-selling-take-center-stage-at-hp-reinvent","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/digital-transformation-customer-experience-and-services-led-selling-take-center-stage-at-hp-reinvent\/","title":{"rendered":"Digital Transformation, Customer Experience And Services-Led Selling Take Center Stage At HP Reinvent"},"content":{"rendered":"<p>At HP Reinvent, the company\u2019s largest global partner event, HP outlined its digital transformation agenda, insights-driven go-to-market (GTM) strategy and partner enablement enhancements.<\/p>\n<p>The technology sales channel is undergoing a dramatic shift as consumer and commercial buying habits evolve. Aimed at driving partner growth in 2020 and beyond, the company shared its strategy for navigating the dramatic shifts taking place and arming partners with the inspiration, knowledge and expertise to optimize revenue, streamline costs, and future-proof their businesses.<\/p>\n<p>\u201cThe digital transformation of our global economy is impacting all facets of business on a global scale from jobs, to trade policies to supply chains,\u201d said Jos Brenkel, Global Head of Sales and Strategy, HP Inc. \u201cOur commitment to take purposeful action is unwavering &#8211; preparing ourselves, our partners and our customers for what\u2019s coming next.\u201d<\/p>\n<p>To aid partners to quickly tap into the power of social selling, HP now offers partners the option of leveraging Marketing Development Funds to contract LinkedIn Sales Navigators. With LinkedIn Sales Navigator, partners can target the right buyers, leverage key insights, and personalize outreach. \u00a0Partners are encouraged to contact ssactivation@hp.com for additional details.<\/p>\n<p><strong>Leading the Shift to a Services-led Business Model<\/strong><\/p>\n<p>Customers today are seeking services-led, non-linear buying experiences, and HP is poised to help its partners transition to these evolving sales models. Consumer and commercial customers alike are moving quickly towards a sharing economy and consuming products in completely different ways, which require a shift towards outcome-based or consumption-driven models.<\/p>\n<p>HP today introduced a number of partner enablement enhancements optimized for its <a href=\"https:\/\/press.ext.hp.com\/content\/dam\/hpi\/press\/press-kits\/2019\/hp-reinvent-2019\/datasheets\/HPR-HPaaS-Whitepaper.pdf\">HP As-a-Service<\/a> partners including \u00a0HP branded finance solution, specialized training, insights on buying behavior and online resources optimized for outcome-based strategic selling.<\/p>\n<p>As the industry increasingly moves to XaaS (Everything-as-a-Service), leasing and financing underpins HP\u2019s approach to services-led selling\u2014helping the company accelerate its services and solutions offerings. \u00a0Today the company introduced <em>HP Integrated Financial Solutions<\/em>, HP\u2019s branded finance solution for providing <a href=\"https:\/\/press.ext.hp.com\/content\/dam\/hpi\/press\/press-kits\/2019\/hp-reinvent-2019\/datasheets\/HPR-HPaaS-Whitepaper.pdf\">HP As-a-Service<\/a> partners with more flexibility to quickly ramp their services-based business and help ensure long-term, recurring revenue.<\/p>\n<p>HP Integrated Financial Solutions may provide options such as instant credit approval, mobile apps, automated document management, and electronic signature and invoicing to speed and enhance the customer experience. HP will be rolling out the program over the coming months, working in partnership with some of the world\u2019s leading finance solution providers.<\/p>\n<p>To further aid its <a href=\"https:\/\/press.ext.hp.com\/content\/dam\/hpi\/press\/press-kits\/2019\/hp-reinvent-2019\/datasheets\/HPR-HPaaS-Whitepaper.pdf\">HP As-a-Service<\/a> providers, HP recently launched the <em>WISE for Channel<\/em> platform, which makes it easier for partners to access technical information, training, how-to videos, service manuals and advisories. Immediately available via the Partner First portal, the <em>WISE for Channel<\/em> mobile-ready platform includes a highly intuitive search capability and easy-access to product specific support videos.<\/p>\n<p><strong>Best-In-Class Training \u2013 Streamlined<\/strong><\/p>\n<p>Based on partner feedback, HP streamlined HP University, one of the most advanced global partner training programs with a number of enhancements. Optimized to empower and equip the company\u2019s growing number of <a href=\"https:\/\/press.ext.hp.com\/content\/dam\/hpi\/press\/press-kits\/2019\/hp-reinvent-2019\/datasheets\/HPR-HPaaS-Whitepaper.pdf\">HP As-a-Service<\/a> partners, the company has evolved its vast training and certification models to enable outcome-based strategic selling and better equip partners to develop and grow their services business and recurring revenue stream.<\/p>\n<p>Highlights include:<\/p>\n<ul>\n<li>New adaptive learning approach to certifications across PC, Print, and Supplies<\/li>\n<li>Soft skills modules including <em>Strategic Solution Selling, Hunting<\/em> and <em>Storytelling<\/em><\/li>\n<li>Virtual and hands-on content workshops and customized learning paths<\/li>\n<\/ul>\n<p>HP Sales Central \u2013 One Seamless Experience<\/p>\n<p>To enable a more seamless selling experience, HP announced the merger of HP\u2019s <em>Sales Central<\/em> (HPSC) and <em>Partner First<\/em> portals into a single unified experience, providing partners around the world with immediate access to HP materials and a true \u201cclick one and done\u201d experience. The portal, which will now live under the HP Sales Central Umbrella, also features a highly-intuitive presentation builder and <em>my workspace<\/em> personalization capabilities.<\/p>\n<p>One of the most interactive new additions to HPSC is a new chatbot capability acting as an AI conversational assistant. The HP Chatbot provides answers to any queries related to an HP product search for more than 80,000 active SKUs across the HP portfolio, allowing partners to easily navigate products much more quickly &#8211; returning between 35-55 minutes per week<sup>1<\/sup>.<\/p>\n<p>HP will also roll out a new Gamification-as-a-Service feature, available on both the mobile and desktop versions of HP Sales Central. The new program encourages users to participate in an interactive learning environment complemented with challenges, competitions, rewards, recognition and a virtual store to redeem program points. The unified site launches mid-April with full functionality of legacy sites throughout the calendar year.<\/p>\n<p>Diversity &amp; Inclusion Partner Pledge<\/p>\n<p>As the industry navigates constantly changing social and cultural environments, HP remains strongly committed to <a href=\"https:\/\/www8.hp.com\/us\/en\/hp-information\/about-hp\/diversity\/index.html\">diversity and inclusion (D&amp;I)<\/a>. Diversity leads to stronger teams, more significant innovation, and better products and services.<br \/>\nAt HP Reinvent, not only will there be a session devoted to how partners can take action on increasing D&amp;I in their workplace, partners will also have the opportunity to sign the \u2018D&amp;I Pledge\u2019 \u2013 including an honest assessment of their current state, and a follow-on training session on how to create and deploy a D&amp;I plan in their company, and in 12 months re-take the assessment to measure their efforts and improvements.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11930\" src=\"http:\/\/www.middleeastevents.com\/blog\/wp-content\/uploads\/2019\/03\/A.png\" alt=\"\" width=\"128\" height=\"128\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At HP Reinvent, the company\u2019s largest global partner event, HP outlined its digital transformation agenda, insights-driven go-to-market (GTM) strategy and partner enablement enhancements. The technology sales channel is undergoing a dramatic shift as consumer and commercial buying habits evolve. Aimed at driving partner growth in 2020 and beyond, the company shared its strategy for navigating [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/11929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=11929"}],"version-history":[{"count":1,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/11929\/revisions"}],"predecessor-version":[{"id":11931,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/11929\/revisions\/11931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/11930"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=11929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=11929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=11929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}