{"id":10755,"date":"2019-02-17T14:59:28","date_gmt":"2019-02-17T10:59:28","guid":{"rendered":"http:\/\/www.middleeastevents.com\/blog\/?p=10755"},"modified":"2019-02-17T14:59:28","modified_gmt":"2019-02-17T10:59:28","slug":"chevrolet-creates-520km-scrolling-banner-addressing-consumer-electric-vehicle-range-anxiety","status":"publish","type":"post","link":"https:\/\/www.middleeastevents.com\/blog\/chevrolet-creates-520km-scrolling-banner-addressing-consumer-electric-vehicle-range-anxiety\/","title":{"rendered":"Chevrolet Creates 520km Scrolling Banner Addressing Consumer Electric Vehicle Range Anxiety"},"content":{"rendered":"<p><strong>DUBAI<\/strong> \u2013 Recognizing that electric vehicle range anxiety is still very much present in UAE consumers\u2019 minds, Chevrolet set out to bring the Bolt EV\u2019s segment leading driving range, of up to 520km (NEDC) on a single charge, to life. Creating the first-ever 520km long digital banner, the brand used innovative Android-based technologies to interactively demonstrate the Bolt EV\u2019s long-range capabilities.<\/p>\n<p>Converting kilometers into pixels \u2013 1,965,379,091.39 pixels to be exact \u2013 Chevrolet designed a mobile experience challenging Android users to compete for prizes by tapping and driving their virtual Bolt EV car down the 520km long scrolling digital banner until they reached the \u2018finish line\u2019.<\/p>\n<p>Embedded across various UAE websites, it took Android users five hours and a half of continuous scrolling to reach the end of the banner \u2013 not an easy feat! Throughout the 2 week campaign, users spent 852 hours (35.5 days) on the banner and made 1,525,348 finger scrolls down the road, a visual representation of the Bolt EV\u2019s impressive range which helped put range-anxiety to bed.<\/p>\n<p>Shaji Jacob was the very first person to complete the mobile banner drive, making him Chevrolet\u2019s Grand Prize Winner.<\/p>\n<p>Winning a one-night stay at the Intercontinental Fujairah for two, Shaji also got the chance to test the Bolt EV\u2019s range out for himself on the road to Fujairah and he said:\u201dThe Bolt EV\u2019s performance was impressive! Although I admit being a little nervous driving an electric vehicle for such a long distance at the beginning, the drive turned out to be smooth and the car took us to Fujairah and back easily on a single charge.\u201d<\/p>\n<p>The Bolt EV is Chevrolet\u2019s first electric vehicle in the region \u2013 built around a 60-kWh lithium-ion battery pack, the largest in its class in the Middle East, the Bolt EV\u2019s range capabilities have been put to the test in real-world conditions across regional and global markets. For specific market details, availability and test drive bookings, please contact your local dealer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DUBAI \u2013 Recognizing that electric vehicle range anxiety is still very much present in UAE consumers\u2019 minds, Chevrolet set out to bring the Bolt EV\u2019s segment leading driving range, of up to 520km (NEDC) on a single charge, to life. Creating the first-ever 520km long digital banner, the brand used innovative Android-based technologies to interactively [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/10755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/comments?post=10755"}],"version-history":[{"count":2,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/10755\/revisions"}],"predecessor-version":[{"id":10758,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/posts\/10755\/revisions\/10758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media\/10756"}],"wp:attachment":[{"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/media?parent=10755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/categories?post=10755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.middleeastevents.com\/blog\/wp-json\/wp\/v2\/tags?post=10755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}