Hosted by\u00a0South African Tourism<\/a>, the roadshow will take place in Iran (Tehran), the UAE (Dubai and Abu Dhabi), Kuwait (Kuwait City) and Saudi Arabia (Jeddah).<\/p>\n The “Learn South Africa Roadshow” is one of the ways that South African Tourism is planning to achieve its 5-in-5 strategic goal to attract four million more international tourist arrivals and one million more domestic holiday trips by 2021.<\/p>\n “As part of our 5-in-5 strategy, we are continuously looking for ways to position South Africa as a destination brand, and make it recognisable, resilient and attractive to all markets,” said Hanneli Slabber,\u00a0Regional General Manager: Asia\/Australasia\/Middle East.<\/p>\n “We enjoy a high number of visitors from the region, and we have outstanding business and leisure opportunities for the Middle East segment and we consider it a valuable spot for our “Learn South Africa” programme. With a similar time-zone, Halal and Muslim-friendly locations and potential for more inward tourism from an under-served Middle East market, we are well poised for an even stronger tourism foothold,” added Slabber.<\/p>\n South African Tourism received an overwhelming response from those who were keen to exhibit at the roadshow.<\/p>\n “It’s really encouraging to see the interest shown by potential exhibitors and going forward we will assess the need to increase exhibitors at future roadshows” concluded Slabber.<\/p>\n The exhibitors travelling to the Middle East are segmented into categories of provincial tourism authorities, tour operators, accommodation establishments and experience providers.<\/p>\n Provincial Tourism Authorities participating in the mission include\u00a0Cape Town Tourism<\/a>\u00a0and\u00a0Durban Tourism<\/a>.<\/p>\n Participating tour operators include:\u00a0Africa Incoming LTD<\/a>,\u00a0African Pride Tours<\/a>,\u00a0African Wildcats Travel<\/a>,\u00a0Centurion Tours<\/a>,\u00a0Escape to the Cape<\/a>,\u00a0ILIOS Travel (Pty) Ltd.<\/a>,\u00a0Islamic Travels and Tours<\/a>,\u00a0Royal African Discoveries<\/a>,\u00a0Tamrich Tours (Pty) Ltd.<\/a>,\u00a0Thompsons Africa<\/a>,\u00a0TOP Reizen (TR)<\/a>,\u00a0Travcare Holidays<\/a>,\u00a0Tripos Travel & Tours<\/a>\u00a0and\u00a0Wow Travel & Tours<\/a>.<\/p>\n Participating accommodation establishments and attraction providers include\u00a0Aguila Safari Collection<\/a>, the\u00a0Kwantu Private Game Reserve<\/a>,\u00a0One&Only Cape Town\u00a0<\/a>,\u00a0Tsogo Sun<\/a>\u00a0and\u00a0White Shark Projects<\/a>.<\/p>\n Following the Middle East Roadshow, South African Tourism will embark on another roadshow on 29 January 2019 to Turkey, to coincide with its participation at Emitt (East Mediterranean International Tourism and Travel Exhibition) from 31st January to 3rd February 2019.<\/p>\n Twenty-one South African tourism entities and companies are visiting the Middle East to meet with the region’s leading outbound travel professionals to showcase their touristic offerings and promote the unique attractions and experiences that South Africa has to offer as a leisure, honeymoon, and business travel destination. 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