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Dubai
, UAE - July 29, 2009:
Index Confeerences & Exhibitions Org., staging the second year of the Dubai Character and Licensing Fair and the Dubai World Game Expo this coming 27-29 of October at the Dubai World Trade Centre under the patronage ofHH Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority (Dubai Culture). This twin event will once again bring to UAE leading international and local players in the industries of Licensing and Gaming.
Dubai Character & Licensing Fair is the only dedicated licensing trade fair in the Middle East, the venue brings together leading animation producers, content creators, comics, media, advertisers, graphic designers, manufacturers, retailers, licensees, licensing agents, licensors and other related industries from the regions of MENA, Indian subcontinent, Asia Pacific, Europe and the Americas converge for business. This year Character Dubai is expected to attract more than 10,000 trade visitors from almost 60 countries. To name a few of the exhibitors are the famous Freej and Emaritoons from UAE and Teshkeel from Kuwait.
Khalid Chookah, Support & Liaison Manager at the Private Office of His Highness Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum said: "Sheikh Majid's patronage of this event for the second year is based on His Highnesses commitment to an open and direct communication policy with the youth in all fields and events that relate to them and cater to their interests and needs motivating them to cultivate and master their talents."
Chookah added: "The success of some young Emirati talents in this sector, has managed to attract their peers that possessed the same talent yet were reluctant or hesitant to pursue their ambitions and His Highnesses sponsorship played a vital role in reassuring them that the UAE leadership strongly believes in their capabilities and talents and will support them all the way towards success and excellence."
"It is our privilege to host the upcoming Character Dubai and Game Expo in its second year with their sub-activities World Game Championship. A few years back we have foreseen the potential of this region to become one of the booming hubs in the coming years for Arts and Entertainment. Indeed, the whole world is now channeled to the Arab region as new developers and licensing brands rise to the global market like that of Freej and Shabiat Al Cartoon.†said Mr. Abdul Salam Al Madani, president of Index Holding and Mr. Abdul Salam Al Madani, President of Index Holding and Chairman - Arab Asian Entertainment Content and Licensing Alliance
"This year the show is expected to bring more international and local players in both games and licensing which shall attract thousands of trade and public visitors." added Al Madani.
During the press conference, organizers launched the Middle East and North Africa Content Market – My Content. MyContent is a marketplace ffor co-producing, selling, buying, and distributing entertainment content. This is the new venue for players involved in TV, film, animation, comics, music and media content to put their products in commerce which will be held from29November to 1st December 2010 in conjunction with the Dubai International Character and Licensing fair. "The demand for content in the region is increasing and the Middle East and North Africa Content Market will help in bridging this gap. Arab Asian Entertainment Content and Licensing Alliance supports this event and we will be announcing the largest event for entertainment, licensing and content during the next edition of Character Dubai in October." said Al Madani.
My Content is expected to attract major international content providers over different platforms such as TV, Mobile, and the internet. Additionally the event will be a platform for producers from the Arab World to showcase local productions and content. The event will also be an opportunity to find investors meet co-producers and rights collections agencies and film commissioners.
"The second edition of "Character Dubai" is an addition to the first successful year of this distinctive exhibition that took place in October 2008; the exhibition provided an ideal platform for interaction with licensing business and brands usage rights executives and international marketing companies especially in characters industry, it gave us the opportunity to communicate with decision makers in this global industry that has became an important income source in some of the advanced countries." Said Laila Suhail, Chief Executive Officer, Dubai Shopping Festival Office.
"The patronage of H.H. Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum Chairman of Dubai Culture and Arts Authority for the second year reflects the trust and support to this event that highlights the important of this economical sector in the region. The positive reactions we received last year from participants, local and international media representatives enhance our efforts and we are preparing to host the second edition of this leading event in the region. We are glad to receive Mr. Charles M. Rioto, head of International Licensing Industry Merchandisers Association LIMA, appreciation for the high level of organization and the wide participation in "Character Dubai" first year. By participating in this event we will have the opportunity to meet with a large number of regional and international companies representatives experienced in brands usage rights and licensing and explore the potentiality of commercial benefits for Mudhesh character to promote it in the regional and international markets and this is a part of Dubai Shopping Festival Office strategy for Mudhesh, the office is planning in cooperation with Afaq Al Majd Trade company to launch about 1000 high quality products that incorporate Mudhesh brand by 2010 compared to this year where 600 products were launched including food, clothes, stationery, school requirements, furniture, toys, games and educational electronic games that aim to develop children skills." Added Suhail
Character Dubai is a member of the International Licensing Industry Merchandisers AssociationLIMA. The event will provide a remarkable opportunity to brand-owners, retailers, consumers, product manufacturers, licensors of Character and Animation agencies, media companies to mingle with the decision makers, licensing agents and marketing professionals from overseas. The event will initiate and finalize licensing deals, secure potential leads and create general awareness about licensing procedures to global buyers.
Dubai World Games Expo is the biggest and the only event dedicated to interactive games in the Middle East. DWGE 2009 will again highlight interactive platforms for all participants to enjoy the fusion of cutting-edge games, interactive entertainment, edutainment, infotainment, and business opportunities.
In Addition to the Expo the event will feature the Dubai World Game Summit, the Dubai World Game Awards, networking events, cosplay show, World Game Championship (WGC) in cooperation with World Cyber Game (WCG), DWGE 2009 expects thousands of visitors from more than 44 countries.
According to Anvi Yerli, managing director of Crytek GmbH and the Silver Sponosr of DWGE, "We're excited to participate in the second Dubai World Game Expo and see a lot of potential in the MENA region. With our CryENGINE 3 technology we will be showcasing not only a game development solution but also a real-time solution for training, simulation, education and visualisation". Crytek is one of the world's leading independent development studios for interactive entertainment with its headquarters in Frankfurt am Main (Germany) and additional studios in Kiev (Ukraine), Budapest (Hungary), Sofia (Bulgaria), Seoul (South Korea) and Nottingham (UK).
The Dubai Character and Licensing Fair and the Dubai World Game Expo is endorsed by Ministry of Culture, Youth and Community Development,Emirates Science Club, The Cultural & Scientific Association, Dubai Culture and Arts Authority, Dubai Summer Surprises and Dubai Shopping Festival, Modesh World, the Arab Asian Entertainment content and Licensing Alliance, International Licensing Industry Merchandisers Association, Naturalization & Residency Administration- Dubai, Tokyo International Anime Fair, Total Licensing, Total Contents Licensing & Merchandising Magazine, Magic Planet, MTV Arabia, Samsung, Virgin Radio, Suoq.com, World Cyber Games, Emirates Network, Nordic Game, China Joy, Taipei Game Show, Italian Video Game Developers Conference.
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