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Dubai
, UAE - June 21, 2009:
Sandisk, the global inventor and largest supplier of flash storage cards, has released an innovative, and unique, backup USB flash drive in the Middle East. The product comes with simple backup software activation at the touch of a button.
The SanDisk Ultra Backup USB portable flash drive is the first new product to be unveiled from the company’s new SanDisk Ultra USB product line. With capacity soaring to a mammoth 64GB, the SanDisk Ultra Backup USB flash drive is specially designed to protect users’ photos, music, videos, personal and business documents, and other types of digital files - with the simple touch of a button.
“We are proud to announce the launch of SanDisk’s Ultra Backup flash drive in the Middle East. When it comes to backing up our digital files, even though people know they should do it, they simply don’t - and that behavior is putting many consumers’ precious digital content at serious risk. We’re delivering incredibly simple backup to protect people’s most valuable digital content.”
The sleek device requires no extra software, while the drive protects onboard digital content with a dual layer of security, including password-protected access control and ultra-secure AES hardware-based encryption. This ensures content stays private and secure (via data scrambling at the flash controller level) when the drives are either physically removed for portability, or stored away for safe-keeping.
Backing up is critically important given the increased the vulnerability of digital files – and the volume of files stored. A 2008 Consumer Electronics Association market research report, found the average U.S. online adult has nearly 1,800 files stored, and plans to store another 1,060 digital files during the next year. This amounts to approximately 30GB of content that needs to be backed up. The study found that digital photos are considered to be the most valuable because of their irreplaceable natures.
Also, computer users can quickly lose these precious photos, music, videos and professional work files due to drops, spills, theft, viruses and other incidents. PC Magazine (www.pcmag.com) conducted a research study on annualized notebook failure rates published in July 2008, which found that more than 24 percent of business notebooks need repair each year due to failures. By creating an easy to use, simple and secure USB backup drive that is small enough to act as a key ring, SanDisk’s Ultra Backup USB drive puts the power to keep data safe and secure into everybody’s hands and pockets.
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