- March 2, 2009:
SmartSat, a USD 500 million joint venture and the regionís first private company specialised in the satellite industry, has officially launched at a press conference held today (March 2, 2009) a groundbreaking project that will send into orbit the Arab World's first private satellite, a key initiative that will help broadband and broadcast service providers add more value to their satellite-enabled services and ultimately ensure better quality offerings for end-users in the region. The SmartSat satellite will primarily target the region's internet service providers (ISPs), GSM providers, broadband technology solutions providers, television stations, ministries of communication, military agencies and companies dealing with data systems among others.
Leveraging the new satelliteís state-of-the-art mobile communications systems, SmartSat will enable clients to tailor broadband packages that satisfy specific market segment demands and subsequently optimise revenue potential. With the satelliteís powerful signals and two-way links, SmartSat can also support the MENA's satellite broadcasters, home satellite providers, news organisations, satellite conference centres and other content providers with regular programming or on-demand requirements, enabling high-definition viewing at home or for live, in-studio broadcasts.
Speaking at the press launch, Khaled Derbas, Chairman of SmartSat said: "The new SmartSat satellite will provide a powerful platform that will dramatically improve the communications capability of the MENA region, particularly through a comprehensive line of satellite broadband and broadcast service options. Furthermore, being the regionís first private company to launch its own satellite, we believe that SmartSat has a strategic advantage in terms of flexibility to offer a wider range of customised services and satellite solutions, which will enable clients to harness the full strength of seamless, uninterrupted and secure satellite communications."
Commenting on the economic impact of SmartSatís satellite project, Faisal al Anjari, Chairman of Al Jawhara Holding said: "The USD 500 million SmartSat project, specifically the launch of a new satellite into orbit, is a testament to our commitment to actively participate in the economic transformation of the region. With the growing number of satellite users, studies have shown that the MENAís commercial satellite-lease revenues have been growing 17 per cent annually since 2003, indicating a remarkable growth potential that we believe will be further enhanced with the launch of the Arab Worldís first private satellite into orbit. Furthermore, we believe that a company such as SmartSat is what the regional satellite market truly needs: a vibrant, innovative and young private company that can develop personalised services that suit the modern demands of the diversified market segments of the region."
SmartSat has revealed that the satellite is now in the design stage while two of the world's top 10 global satellite manufacturers have already been short listed for the project, keeping the satellite firmly on schedule for its projected launch in 2011. SmartSat has likewise assembled a highly experienced team of professionals to oversee its groundbreaking operations, led by Chairman Khaled Derbas, the renowned pioneer in delivering internet services using satellite technology in the region. SmartSat will primarily serve the MENA region along with other international markets, particularly Eastern Europe.
Taking full advantage of the company's private entity, SmartSat is looking forward to introduce radical improvements in the satellite sector, resulting in more business opportunities for broadband and broadcast service providers, while ensuring better quality and a wider range of value offerings for end-users. SmartSat also revealed that it will adopt the latest state-of-the-art satellite technology to ensure a truly powerful platform that can satisfy the emerging demands of regional clients. Another strategic advantage of SmartSat is its ability to offer a broader price range that is a lot more competitive and delivers greater product value.
SmartSat is a UAE-based firm, located in Dubai Studio City, created by a joint venture between Smartlink, the Jordanian private shareholding company that operates as a global broadband satellite services provider in the Middle East, North Africa and Eastern Europe regions with offices in Jordan, Kuwait and the UAE; and Al Jawhara Holding, a leading Kuwaiti investment holding company that serves as SmartSat's financial advisor. The pioneering satellite company is poised to offer a comprehensive range of value-added services to the MENAís service providers, capitalising on the increasing number of media, telecom and military users in the region.
SmartSat will be debuting at CABSAT being held from 3-5 March, 2009 at Dubai International Convention and Exhibition Centre in Hall 3, Stand E-31.