Dubai
, UAE
- July 5, 2012:
Bosch is currently rolling out the series production of its new ESP® plus. All across the Middle East, the ESP® (Electronic Stability Program) technology is already well known for the tangible contribution to vehicle safety since its first launch. With this version of Generation 9, many safety and assistance functions in addition to the anti-skid system of the traditional ESP® technology can be integrated into the car. The ESP® stands out among the many important automotive innovations introduced by Bosch over the years and also in the Middle Eastern countries, the German brand is by now widely recognized for leading technological advancement and safety in the automotive sector.
In launching this version, Bosch is supporting the increasing spread of assistance functions in compact and middle class vehicles. With Generation 9's new brake control system, Bosch has made scalability a top priority. Thanks to the modular design of hardware and software, different variants of the system always offer a customized solution.
Since the launch ESP® in 1995, Bosch has delivered over 75 million of such systems to automakers. ESP® detects the onset of skidding and counteracts this by reducing engine power and controlled braking of individual wheels. Studies have shown that this can prevent up to 80 percent of all skidding accidents. By continuously working to improve the system, Bosch has succeeded in making it available for all vehicle classes – not least by incorporating numerous innovations that reduce cost. These days, roughly every second new vehicle worldwide comes off the production line fitted with ESP®.
“ESP® is increasingly becoming mandatory in many countries with legal regulations now ensuring that the anti-skid system is generally installed as standard equipment,” said Guido Gring, Vice President of Automotive Aftermarket, Sales Independent Aftermarket Middle East, Africa. “Yet, installation rates for ESP® in this region are still low. Therefore, it becomes even more relevant for Bosch automotive to insist on the importance of vehicle safety and on the promotion of technological innovation in this specific area all across the Middle Eastern countries.”
The importance of technological innovation in the sector of safety is confirmed by the fact that over the years, Bosch has received many awards for developing and launching vehicle safety systems. The latest distinction in time received by Bosch for the ESP® technology is the Global NCAP Award 2012. The award, which is conferred by the Global New Car Assessment Programme, was presented on May 2012, during the consumer safety organization’s annual meeting in Malacca, Malaysia.
Global NCAP’s rationale for this award was ESP®’s high level of effectiveness, which, in the organization’s view, means the active safety system is able to significantly reduce the number of road accidents and fatalities. For all these features, the recognitions conferred to the Electronic Stability Program do not overlook its strong support to the aims of the UN Decade of Action for Road Safety. The ESP®’s system continues to be among the major contributors of this United Nations campaign whose target is to significantly limit the rise in the number of road deaths forecast over the decade between 2010 and 2020.
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