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    Press Release

    WWEŽ Superstars Collide At The Top Of The World’s Tallest Building

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    Dubai , UAE - February 9, 2012

    WWE made an impact in Dubai today when the tension building between WWE Superstars John Cena™ and Kane™ hit a boiling point during a high altitude press conference hosted by MBC Action at the world’s tallest building, Burj Khalifa, developed by Emaar Properties, in United Arab Emirates.

    As the press conference was coming to a close on the world’s highest observation deck with an outdoor terrace, At the Top, Burj Khalifa, a disagreement broke out between John Cena and Kane resulting in Cena delivering his finishing move, the Attitude Adjustment™, on Kane in front of a speechless crowd of journalists and fans.

    In addition to John Cena and Kane, the media event was attended by WWE Champion CM Punk™, WWE Superstar R-Truth™ and EVP of Talent Relations and Interim Raw® General Manager John Laurinaitis™ and MBC Group CEO, Sam Barnett. The press conference began with executives detailing plans for WWE’s first-ever live events in Abu Dhabi this week and a partnership on a new Arabic language WWE website with its Middle Eastern TV partner MBC Group, the first private Free-To-Air broadcaster in the MENA region. The press conference ended in exciting fashion with Cena standing triumphant over his rival Kane.

    Speaking about the events that took place, John Laurinaitis said, “Given the way the rivalry has grown between these two WWE Superstars, I am not surprised things got a little out of hand today. You’ll just have to wait and see what happens at the Zayed Sports Arena tonight”.

    We are very proud to welcome WWE live events to the region this week” Said Sam Barnett, MBC Group CEO. “MBC Action airs all the latest WWE action including WWE Raw, WWE Afterburn and WWE Superstars and we will soon be extending our already successful partnership into some exciting digital projects, which build on the incredible popularity of WWE amongst our audience”.

    The WWE World Tour is in Abu Dhabi for three nights on February 9th, 10th and 11th at the International Tennis Complex within Zayed Sports City. A limited number of seats are still available at www.zsc.ae and at the venue box office.

     

     

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