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    Press Release

    Cloud Computing Transforms Customer Service Says EMC

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    Dubai , UAE - October 17, 2010

    Customer service levels across the region’s telecommunications, financial, government, key retail, entertainment, hospitality, healthcare and travel & tourism sectors can be dramatically improved thanks to private cloud technology according to Valentin Pinuaga, Consulting Director, EMEA South, EMC, the world leader in information infrastructure solutions

    Speaking ahead of the Cloud Confex which will be held during this week’s GITEX exhibition in Dubai, Pinuaga said that enterprise cloud computing has the key to unlock the full potential of an organization and help transform the way it interacts with its end customer or consumer.

    “Private cloud fosters business agility in a pragmatic and compelling way. It enables fastest decision making through rapid access to and analysis of data and information helping business to innovate and launch value added services faster and more efficiently. It helps companies readjust scale of operations as needed to follow prevailing or future market demand. And it does all that while safeguarding sensitive information and other business assets,” said Pinuaga.

    The private cloud approach makes IT less of a business constraint and more of a business catalyst rendering it simply the right model for business today. The goal of companies who are committed to taking the journey to private cloud is to leverage this technology to enable the business to consume and capitalize on IT more effectively.

    “Cloud computing enables fundamental changes in how technology resources are consumed by the business. Activity in a cloud is measured so customers of cloud-based services can be charged on a pay-per-use basis,” said Mohammed Amin, Vice President and Regional Manager, Turkey, Emerging Africa & Middle East.

    Business process improvements and reduced time to market for products and services are two of the seven considerations to justify IT investments for an organisation’s business management team according to a recent EMC survey. And according to another EMC-sponsored survey published by Forbes, 44 per cent of the 235 CIO’s asked agreed that private cloud can be somewhat useful in improving communication with key partners, suppliers and customers.

    The private cloud journey has taken organizations from the inward need to reduce IT costs within a corporation to the realization that, by doing so, other efficiencies such as customer level improvements, can also be achieved if the technology is implemented in tandem with a solid, overarching business strategy.

    “Our studies clearly indicate that the cloud’s softer benefits are gaining recognition among boardrooms as valid and tangible reasons for a company to invest in cloud computing infrastructure,” said Amin.

    The cloud is not a set of technologies; rather it is a model of delivering, managing and consuming information technology resources and services. It gives real business purpose to technology improvements, removes technological constraints and unleashes new forms of business agility.


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