- May 20, 2010:
Maui Jim, the manufacturer of premium sunglasses, confirmed today that they have entered into a comprehensive partnership with Spanish tennis player Juan Carlos Ferrero. Under this agreement, Juan Carlos will be a brand ambassador for Maui Jim, promoting its products on a global level with various forms of marketing, advertising, PR, Communications and Promotions.
Also, the agreement confirms Maui Jim as the “Official Eyewear Supplier” for all Juan Carlos’ Equelite tennis academies.
“In my tennis as well as in my businesses I always try to offer and achieve the very best. Maui Jim therefore was my obvious choice for sunglasses,” said Ferrero. “I look forward to further develop this relationship in my Equelite tennis academies across the world as well as at the Valencia Open 500 and the Hotel Ferrero.”
“We are excited to have Juan Carlos join our ‘Ohana’ – Hawaiian for family”, said Maui Jim Spain’s sales manager Ignacio Garcia. “Juan Carlos’ athletic achievements as well as his thrive for supreme quality in his business ventures offer a perfect fit with our products and philosophy.”
About Juan Carlos Ferrero
A Grand Slam champion, Juan Carlos Ferrero owns a 442-233 career singles record which has helped him claim 14 ATP titles in his 13 years as a professional. In 2010, Ferrero has won two titles en route to a 21-8 record, including compiling a 14-match winning streak. The Spaniard captured the men’s singles title at the 2003 French Open and was a finalist at the US Open that same year, helping him attain a world No. 1 ranking. He received Spain’s 2003 “National Sportsmen of the Year” award from King Juan Carlos, the highest sporting accolade given by the Spanish government.
For more information about Juan Carlos Ferrero please visit
Apart from the technical and human quality of the professionals working in the Academy, where many of them live to attend the players all time, Equelite provides you with new, private and high quality facilities. The 120000 m2 surface is specially and exclusively aimed at the use and enjoyment of the players in the Academy. Moreover, far from being such a current social club, programs are not crowded in order to offer the best quality, especially on the Competition, where the players are professionals or they pursue this goal in the future. Furthermore, Ferrero’s Academies are provided with courts of all kind of surfaces and clay courts to work on a good tactical play and a through footwork. There are several tournaments only one hour far from the Academy, to choose where to play every week.
In short, the history of this institution and the great deal of good players trained here, make Juan Carlos Ferrero’s Academy a special place to become the number one, or play as an elite tennis player, always following educational values and being combined with the studies.
For more information about Equelite please visit http://www.equelite.com
About Maui Jim
In the early 1980s, a small company began selling sunglasses on the beautiful beaches of Maui, Hawaii. However, the sunglasses quickly proved to be no match for the Hawaiian sun's severe glare and harmful ultraviolet rays. As with many splendid business ideas, Maui Jim Sunglasses were born out of need. The need was for a sunglass that would eliminate the harsh Hawaiian glare without distorting the beautiful colors of the island scenery. Everyone said it was impossible — the elimination of glare and color clarity just did not go together.
After years of research and development, the impossible became a reality and Maui Jim PolarizedPlus® emerged. This original technology, which blocks glare from above, behind and below has now evolved into PolarizedPlus2® technology, which eliminates glare and boosts colors with a patented multi-layer design. The lenses feature 3 rare earth elements, which enhance the colors your eyes see naturally – so you see color like you’ve never seen it before.
More about Maui Jim on www.mauijim.com