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Latifa Pre Releases Her Latest Music on du My World at GITEX 2017

Tuesday, October 10, 2017
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Tunisian pop singer, Latifa, visited the du Stand on the third day of GITEX Technology Week to announce the prerelease of her latest album, #Fresh, exclusively on Latifa World on the du My World platform in partnership with Qanawat company, a month ahead of its official launch. This platform brings du customers who are also fans closer to Latifa and other favorite celebrities, and enables customers to engage with them and discuss the latest music and trends. Customers can activate Latifa World by sending ‘LATIFA’ to 3256 and get first access to the music. du customers can get her pre-released songs as a ring back tone by sending ‘LATIFA’ to 1560.    

“We are thrilled to bring music lovers even closer to their icons through new partnerships and deals,” said Fahad Al Hassawi, Chief Commercial Officer, du. “We were pleased to welcome Latifa to our stand at GITEX so that she could engage with her fans and give them an insight into her new album and prerelease her latest music on du My World.”

“Technology and connectivity are empowering musicians to reach a larger audience and share our stories. I would like to extend my gratitude to the entire team at du for their gracious welcome during GITEX and for hosting me at their stand,” said Latifa. 

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